Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
Most people spend their careers chasing opportunities.
The next job.
The next client.
The next promotion.
The next introduction.
The next breakthrough.
And while ambition is important, there’s a...
The strongest personal brands aren’t built when things are easy.
They’re revealed when things become difficult.
When pressure arrives.
When opportunities create temptation.
When trends encourage p...
One of the biggest challenges in personal branding is figuring out where to focus.
Should you build around your skills?
Your passions?
Your experience?
Your values?
The answer is all of them.
Bu...
Most people can tell you what they’re bad at.
They can list their weaknesses.
Their mistakes.
Their insecurities.
Their self-doubt.
What they often struggle to identify is something far more impo...
Most people spend their lives trying to unlock their strengths.
And that’s important.
But there’s another side to growth that often gets ignored.
Understanding what’s holding you back.
Superman wa...
Most people think their career is defined by their résumé.
Their qualifications.
Their job titles.
Their experience.
Their achievements.
And while those things matter, they rarely explain what ma...
Sounds simple.
But it’s one of the biggest lessons I’ve learned over 25+ years working across industries, disciplines, countries and cultures.
From founders to creatives, from account directors to c‑sui...
Which one are you chasing?
“Dream Big” is the motivational poster we’ve all seen.
But flip it around to “Big Dream” and it becomes personal.
Yours. Not abstract. Not theoretical.
It’s the vision that pul...
Which one are you doing?
“Work Hard” sounds heroic. But Hard Work? That’s real.
It’s not glamorous.
It’s not always recognised.
But it’s where the breakthroughs live.
There’s a difference between being bus...
Which one are you?
Out of all the slides I’ve ever used in my workshops, keynotes, and offsite sessions, this is the one I end with. Every time.
“One day…” or “Day one”?
And without fail, it’s the one pe...
If you’re posting content.
Building an audience.
Focusing on reach, clicks, or visibility.
You’re probably marketing.
And that’s not wrong.
Marketing = Attention.
It’s loud. It’s fast.
It’s a great starting...
But I’ve now been fortunate enough to have helped countless people, from graduates to executives, use storytelling and their Origin Story to stand out in interviews.
And there’s one thing that has help...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
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