My Brand Academy Blog
Here, we provide valuable insights, expert advice, and practical tools to help you build and scale your personal brand.
Whether you're just starting your journey or looking to elevate your influence, our blog offers strategies to unlock your full potential.
Dive in and start shaping the personal brand that will set you apart in your industry!
You already have a personal brand.
The problem is, people are interpreting it differently than you think.
And that’s why your value, visibility, and recognition may not reflect your actual ability.
In 3 minutes, discover how your personal brand naturally comes across, what signals you are sending, and what may be helping or limiting how you are seen.
This isn’t a personality test.
It’s a personal brand archetype assessment built around how people perceive, remember, and trust you.
Free results. Upgrade only if you want your full personalised playbook.
Take The Personal Brand Archetype Assessment™
The strongest personal brands aren’t built when things are easy.
They’re revealed when things become difficult.
When pressure arrives.
When opportunities create temptation.
When trends encourage p...
One of the biggest challenges in personal branding is figuring out where to focus.
Should you build around your skills?
Your passions?
Your experience?
Your values?
The answer is all of them.
Bu...
Most people can tell you what they’re bad at.
They can list their weaknesses.
Their mistakes.
Their insecurities.
Their self-doubt.
What they often struggle to identify is something far more impo...
Most people spend their lives trying to unlock their strengths.
And that’s important.
But there’s another side to growth that often gets ignored.
Understanding what’s holding you back.
Superman wa...
Most people think their career is defined by their résumé.
Their qualifications.
Their job titles.
Their experience.
Their achievements.
And while those things matter, they rarely explain what ma...
Sounds simple.
But it’s one of the biggest lessons I’ve learned over 25+ years working across industries, disciplines, countries and cultures.
From founders to creatives, from account directors to c‑sui...
Which one are you chasing?
“Dream Big” is the motivational poster we’ve all seen.
But flip it around to “Big Dream” and it becomes personal.
Yours. Not abstract. Not theoretical.
It’s the vision that pul...
Which one are you doing?
“Work Hard” sounds heroic. But Hard Work? That’s real.
It’s not glamorous.
It’s not always recognised.
But it’s where the breakthroughs live.
There’s a difference between being bus...
Which one are you?
Out of all the slides I’ve ever used in my workshops, keynotes, and offsite sessions, this is the one I end with. Every time.
“One day…” or “Day one”?
And without fail, it’s the one pe...
If you’re posting content.
Building an audience.
Focusing on reach, clicks, or visibility.
You’re probably marketing.
And that’s not wrong.
Marketing = Attention.
It’s loud. It’s fast.
It’s a great starting...
But I’ve now been fortunate enough to have helped countless people, from graduates to executives, use storytelling and their Origin Story to stand out in interviews.
And there’s one thing that has help...
You’ve probably heard this advice: “Add value.”
It’s solid.
But I challenge people to flip it:
“Value Add.”
Because it’s not just something you do.
It’s something you are.
In your content.
In your meetings.
I...
LAUNCHPAD
Ignite your brand from within: Build your Employee Ambassadors
We partner with companies to build employee ambassador programmes, delivered for teams, from C-suite to new starters.
We’ve combined my "Origin Story" and brand-building “Yellow Brick Road” frameworks, shaped through two decades of work with the world's most beloved entertainment franchises, brands, leaders and talent, with Grace Andrew's unmatched expertise in scaling and activation - including her instrumental role in turning The Diary Of A CEO into the world’s #2 podcast, with over 1 billion views and 20 million followers.
Find Out More