Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
How people really feel about themselves on LinkedIn
There are tens of thousands of people in the My Brand Academy community now (thank you).
And every day, more people complete our Personal Brand Ar...
Most People Think They’re Struggling With Content. They’re Not.
“I don’t know what to post.”
I hear versions of this all the time.
People know they should probably be more visible.
They want to sh...
When I started writing The Brand Build, I wasn’t focused on subscriber numbers.
I wasn’t chasing vanity metrics.
I wasn’t trying to become a creator.
I simply wanted to share what I had learned fro...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
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Explore ideas that help you understand identity, story and personal branding.
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Take the Personal Brand Archetype Assessment™ to understand how you're currently perceived.
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Transform greater self-understanding into a more authentic, memorable and confident personal brand.
Your story is already shaping your reputation.