My Brand Academy for Individuals

Your story is your greatest asset. Build a personal brand that reflects it.

Your personal brand is more than how you present yourself. It's how people understand who you are, what you stand for and the value you bring.

At My Brand Academy, we combine Identity Intelligence, world-class storytelling expertise and AI-enabled tools to help you understand what makes you distinctive, tell your story with confidence and build a personal brand that creates opportunity.

Understand your identity. Own your story. Shape your future.

FIND YOUR STARTING POINT

Your ambition. Your story. Your starting point.

Whether you're discovering what makes you distinctive, preparing for your next opportunity or ready to build a more intentional personal brand, there's a place to begin.

01 FREE ASSESSMENT

Discover Your
Personal Brand

Start by understanding yourself. Our free Personal Brand Assessment helps you explore your archetype, recognise your strengths and discover how others may experience you.

02 CAREER DEVELOPMENT

Tell Your Story
With Confidence

Your experience deserves to be understood. The Interview Playbook helps you communicate your strengths, experiences and potential through more compelling career stories.

04 CREATOR DEVELOPMENT

From Creator
to Brand Builder

Your influence is only the beginning. The Creator Playbook helps creators and emerging talent turn their identity, audience and expertise into a distinctive brand with long-term value.

Different ambitions. Different journeys. One belief: your story is your strategy.

THE IDENTITY INTELLIGENCE DIFFERENCE

The most powerful personal brand is built from the inside out.

Most personal branding advice starts with how you look, what you post or how you promote yourself.

We start somewhere different. With who you are.

Our Identity Intelligence approach combines the principles of world-class storytelling with a deeper understanding of your identity, experiences and ambitions. Because the strongest personal brands aren't invented. They're discovered, understood and intentionally built.

01

Understand
Your Identity

Discover the patterns, experiences and perspectives that make you distinctive.

02

Own
Your Story

Turn what you've lived and learned into a story that gives your identity meaning and direction.

03

Build
Your Future

Translate that understanding into a personal brand and strategy that creates opportunity.

Your Story Is Your Strategy.

Understand who you are. Build who you become.

A selection of Individuals I've Worked With

Trusted by leaders, founders and creative thinkers.

A selection
Michal Oshman

Michal Oshman

Creator of TikTok’s Global Company Culture | Developed Meta’s Leadership & Learning Solutions | Best-Selling Author

“
Marc has been instrumental in my personal brand development and growth. His unique insights and strategic guidance helped me transition smoothly from my role at Facebook to TikTok.
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Marc has been instrumental in my personal brand development and growth. His unique insights and strategic guidance helped me transition smoothly from my role at Facebook to TikTok, where I continued to shape company culture and leadership and Marc also worked with my teams. As I evolved into a best-selling author, Marc’s expertise in personal branding was invaluable, providing me with a clear, authentic voice. Marc’s support extends beyond just strategy; he has been a trusted advisor, continuously helping me refine my narrative and impact both in my career and as an author.

Philip Cohen

Philip Cohen

HSBC Head of Banking, UK & International

“
Marc’s deep understanding of storytelling and its impact on personal and corporate brands, combined with his passion and extensive experience, makes him a standout leader in the branding world.
Rebecca Smart

Rebecca Smart

Leadership and Talent Coach at Penguin Random House

“
Marc’s sense of the possible is infectious, and his open and honest communication is a breath of fresh air. He has a deep understanding of developing appealing brand propositions, and his amazing creativity means they are always spectacular.
Rory Scarfe

Rory Scarfe

Managing Director, Client Management, The Blair Partnership

“
I have always enjoyed working with Marc enormously. He is full of ideas and passion for what he does and I know our author clients have greatly valued his personal brand development work.
Jasmine Aloma

Jasmine Aloma

Publicist at BBC Three

“
Marc is a warm, thoughtful leader who was a pleasure to work with. He’s open to new ideas and activations to broaden campaigns and reach new audiences and also advocates for creativity and collaboration in the workplace.
Dan Geey

Dan Geey

Partner at Sheridans and Author/p>

“
Marc combines strategic insight with engaging brand development, delivering standout actionable solutions. His drive to see others succeed, coupled with his enthusiasm and empathy, makes him a true leader in his field..
Andy Gowland

Andy Gowland

Head Of Global Operations - Mercury 13

“
I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner.
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I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner. His creative approach to problem-solving not only brings innovative solutions but also inspires those around him to think outside the box. Beyond his professional accomplishments, Marc is a genuinely kind and approachable individual who values collaboration and fosters a positive work environment. His passion for applying his experience and skills towards helping others reflects his commitment to making a difference, in his field, across communities and to individuals too.

Kat Carr

Kat Carr

Creative Director

“
Marc possesses a rare talent for seeing big-picture business opportunities while also having a deep understanding of individuals. Marc's passion and dedication to both people and projects make him a joy to work with. He is someone you can trust to challenge and support in equal measure, and I thoroughly enjoyed my time working with him.
George Walkley

George Walkley

Chair, Midas PR | Author

“
Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success.
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Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success. I really appreciated Marc’s deep experience, creative mind, and ability to turn insights into plans and then action. Plus, and this matters, he’s not just smart and energetic, but a really nice guy with it.

Dom Woolfe

Dom Woolfe

UK Country Lead at TapTap Digital

“
Marc's approach to developing perosnal brand frameworks are both strategic and engaging. His enthusiasm for helping others succeed is truly inspiring.
Tim Ross

Tim Ross

General Counsel at Orgvue

“
Marc's knowledge and understanding of personal brand development are exceptional. He is a true professional who knows how to bring out the best in people, guiding them to realise their full potential.
Jonathan Levi

Jonathan Levi

Managing Director, Content Kings

“
Marc brings decades of experience to the table and has a rare, sharp and clear understanding of the importance of personal brand and how to achieve one. His skillset is sought after and his results speak for themselves.

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Marc Maley, founder of My Brand Academy and creator of Identity Intelligence

Marc Maley

Founder, My Brand Academy
Creator of Identity Intelligence

The story behind the system

I spent my career helping build some of the world’s biggest stories. Now I help people make sense of their own.

For more than two decades, I have worked across entertainment, brands and leadership, helping shape stories for globally recognised franchises, organisations and people.

Again and again, I saw the same pattern.

The people with the greatest potential were not always the people who were most clearly understood.

They had experience, ability and ambition. What they often lacked was a way to interpret their story and express it with clarity.

That insight became the foundation of My Brand Academy and Identity Intelligence.

Your Story Is Your Strategy.

Identity Intelligence brings together storytelling, personal branding, professional experience and research to help people understand who they are, so they can intentionally build who they become.

Connect with Marc on LinkedIn
20+ Years building brands, stories and audience strategies
25,000+ LinkedIn followers in a growing professional community
12,000+ Professionals in The Brand You Build newsletter community
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