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LAUNCHPAD

 

Ignite your brand from within: Build your Employee Ambassadors.

 

We partner with companies to build employee ambassador programmes, delivered for teams, from C-suite to new starters.

Created by Marc Maley & Grace Andrews

LAUNCHPAD

For Employee Ambassadors

 

Employees aren’t just contributors - they’re culture-shapers, knowledge-sharers, and increasingly, brand storytellers.

The voices that resonate most in today’s market aren’t just from the boardroom. They’re also from the people living and delivering the brand every day.

LAUNCHPAD is designed to turn your team into confident, credible, and consistent ambassadors of your brand - both online and in real life.

Built specifically for in-house talent, this experience helps your employees own their voice, align it with your values, and become powerful extensions of your external identity.

Why It Matters Now

 

Today’s leading businesses and brands know this: employees won’t simply reflect your brand, they are your brand.

 

 

The most successful organisations are cultivating internal voices, not silencing them. 

 

Because when your people feel trusted and empowered, you don’t just avoid mistrust - you build loyalty, reach, and genuine brand influence from the inside out.

 

It’s not about soft skills.
It’s not generic development.

It’s strategic narrative architecture, frameworks, and activation tools designed to make your talent cohorts show up as authentic ambassadors, aligned, empowered, and with purpose.

Why Us?!

 

Marc Maley specialises in crafting global storytelling strategies and has played a pivotal role in the last 20+ years in shaping storytelling for some of the world’s most iconic entertainment brands, including Harry Potter, Disney, and Marvel.

 

Today, Marc brings that same narrative expertise to the real world, building personal brand frameworks that help public figures, athletes, authors, and thought leaders communicate with authenticity and impact.


He is the Founder of My Brand Academy and creator of a CPD-certified brand storytelling workshops and courses for companies through Global L&D programmes, that equips emerging talent and high performers to develop an "Origin Story" personal brand framework aligned with organisational values and business strategy.

 

Grace Andrews is a brand strategist and content consultant with expertise in scaling digital media properties from startup to global success. She was instrumental in growing The Diary of a CEO from its early stages to become the second-biggest show in the world, with over 20 million followers and 1 billion total views. 

 

Her strategic approach to editorial direction, audience development, and data-driven distribution has powered multiple chart-topping shows, books, tours and persona driven brands. 

With a combined audience of over 250K followers, she helps brands and creators transform attention into lasting influence through strategic storytelling and community-driven growth.

LAUNCHPAD.

A Cohort Approach to Ambassador Programmes.

 

Because every voice plays a different role.

 

We build ambassador programmes with purposeful cohort design, matching content, structure, and outcomes to where people are in their career journey.

Each cohort gets exactly what it needs, whether that’s visibility frameworks, narrative alignment, or cultural activation.

Graduates & Early Career

Build brand fluency early; your next-generation voices.

Leaders & High Performers

Create a culture of advocacy, alignment, and influence.

C-Suite Executive Branding

For senior leadership: visibility, thought leadership, positioning.

LAUNCHPAD Employee Ambassadors for you. 

From Workshops to Global Programmes.

 

Whether you want to transform one team or scale brand advocacy across hundreds globally, we design a flexible path. You don’t have to choose between depth and scale, you can have both.

 

Immersive Team Workshops

Deep, high-engagement sessions with one cohort (or multiple) designed to spark momentum, alignment, and early pilot outputs.

 

Scalable L&D Programmes

Long-term, cohort-based rollouts across regions, embedded into your ongoing learning framework and cultural rhythms.

 

LAUNCHPAD

Process and Deliverables.

 

Research & Customisation

 

We start by immersing ourselves in your company world - understanding your voice, values, goals, and audience.

This ensures every workshop is tailored to your context, your people, and your objectives.

Workshops

 

A high-energy, story-led session delivered in-person, virtually and/or a hybrid of both.

We guide participants through employee ambassador, personal brand strategy and content frameworks - helping them find their voice, their sweet spots to confidently represent your company, and themselves across marketing platforms.

Customised Playbook

 

Each participant receives a customised LAUNCHPAD Playbook.

This actionable toolkit turns workshop insights into ongoing impact - providing structure, prompts, and strategy to help them show up consistently and compellingly, aligned to your business.

Ready to build your Employee Ambassador programme?

Let’s Talk.


Join the Bookings Waitlist and we can organise a discovery call to explore how we can support your company or brand goals.

LAUNCHPAD 

Customised Programmes

 

For Creator Ambassadors

 

LAUNCHPAD for Creator Ambassadors is a best-in-class experience designed to help your partner ambassadors bring your brand to life with authenticity, consistency, and creative confidence. 

Whether you're scaling an ambassador programme or activating a creator-led campaign, LAUNCHPAD helps your partners tell your story in a way that resonates - on every platform.

For Creator, Talent & Media Agencies

 

This modular experience equips your creators and talent with the strategic narrative clarity, personal brand structure, and activation tools they need to stand out, scale up, and show up with confidence in every pitch, post, and partnership.

Whether you manage rising stars, content-first entrepreneurs, or digital-first creators, LAUNCHPAD ensures they have the frameworks to grow their brand equity and become campaign-ready, commercially aligned storytellers.

For Founder Led Supported Companies

 

A high-impact, story-led experience designed to help founders and creators build their brand, sharpen their narrative, and grow their audience - all while amplifying the value of the platforms that support them.

Whether you're a business hub, innovation team, or creator-focused platform - LAUNCHPAD can be embedded into your existing programmes, support networks, or founder communities as a signature experience for the talent you champion.