Welcome to My Brand Academy!
I’m Marc Maley, and for over 20 years, I’ve been fortunate enough to shape the marketing strategies behind some of the world’s most iconic brands like Harry Potter, Disney, and Marvel. But I’ve always believed that people are the brands of the future.
My Journey
I started in entertainment marketing, leading global strategies at firms like Think Jam and consulting for companies like Penguin Random House and TikTok. My role was to uncover the stories that would captivate audiences and build brand loyalty. I developed frameworks that made billion-dollar franchises resonate on a personal level. But as I moved through these spaces, I realised something crucial—while I loved working with major corporations, my true passion was helping people shape their own stories.
The Shift to Personal Brands
Over the years, clients have said, "If only I had known these strategies earlier." That’s why I launched My Brand Academy—to democratise the branding frameworks I’ve used for global leaders and entertainment giants. I wanted to offer a step-by-step roadmap to individuals at every stage of their careers, whether you’re a graduate stepping into the workforce or an executive refining your leadership presence.
Why My Brand Academy Exists
At My Brand Academy, we empower you to craft a personal brand that doesn’t just get you noticed but helps you stand out. Personal branding isn’t about creating a facade; it’s about authentically telling your story in a way that drives influence and success. That’s why we offer tiered programs, like the Career Catalyst Course for early-career professionals and the Brand Builder Blueprint for executives. Each course is designed to help you create a unique, impactful brand that reflects who you are and where you want to go.
My Approach
The personal brand strategy I teach is rooted in storytelling—the same storytelling that’s made icons out of global brands. You have a unique narrative that, when uncovered, can propel you forward in your career. It’s about more than just self-promotion; it’s about aligning your personal brand with your values and goals, creating a consistent message that resonates with your audience, whether that’s employers, peers, or followers.
Looking Forward
Now, I’m channeling all my experience into helping people like you. I’m here to guide you through your personal brand journey, using proven strategies to uncover the gold in your story. Whether you’re looking to make your mark as a graduate or position yourself as a thought leader, I’ll help you get there.
