Welcome to My Brand Academy
Crafting Identity. Inspiring Growth. Leading with Story.
Helping people unlock who they are, so they can build the life, career and leadership they were meant for.
The Journey: From Storytelling to Strategy.
For over two decades, I worked inside the storytelling universes behind Harry Potter, Disney and Marvel, building worlds, characters and narrative frameworks.
One day, I realised something:
the storytelling DNA that shapes fictional heroes
can shape real people.
Today, I use that same narrative architecture to help individuals and organisations build identity, clarity and influence with integrity.
What I believe.
Identity is the foundation of everything.
Story is your most powerful tool.
Clarity creates momentum.
Confidence is built, not found.
People follow those who know who they are.
AI amplifies identity, it doesn’t replace it.
How I work.
Identity psychology
Narrative architecture
Leadership communication
Brand strategy
AI personalisation
Creative problem-solving
Whether coaching individuals or advising organisations,
I help people unlock the clarity they’ve been searching for
and step into the leader they’re becoming.
Why We Exist
Because today’s professionals are no longer just employees, they are brands.
And when people own their identity, understand their value, and learn to communicate it clearly, they don't just perform better. They lead better, grow faster, and shape stronger, purpose-led cultures.
Our Method: Storytelling as Strategy
Transformation starts with story. Our unique framework helps individuals:
Identify their internal blockers (Kryptonites)
Articulate their truth and values
Develop presence and influence
Show up with clarity across roles and platforms
This is not just personal development. It’s professional evolution.
Looking Forward
My focus today is on equipping learning leaders, teams, and high-potential individuals with tools that elevate both confidence and contribution.
Whether you're helping a graduate find their path, guiding a manager into their next chapter, or coaching a public figure to scale their legacy, My Brand Academy is your partner in story-first, identity-led transformation.
Let’s rewrite how the world builds personal brands, together.
The Course
Jumpstart your career with our CPD Certified Personal Brand Identity Career Catalyst Course.
This programme is designed for graduates and early-career professionals who are ready to take control of their career trajectory.
Learn how to build a personal brand that opens doors and accelerates your path to success.
11 CPD Credits
The Course
Elevate your leadership and influence with the CPD Certified Personal Brand Playbook Blueprint Course.
Perfect for executives and leaders, this comprehensive framework guides you through the process of crafting a personal brand that commands respect, drives influence, and positions you as a thought leader.
Strategically build and refine your brand with expert guidance, ensuring you’re always at the forefront of your industry.
21 CPD Credits
Speaking Sessions
Looking to inspire and activate your team or audience?
From bite-sized Lunch & Learns that spark midday momentum to immersive Off-sites that unlock clarity and collaboration, I deliver engaging, high-impact sessions designed to build personal brands and future-ready mindsets.
Whether you’re curating a standout conference lineup or hosting a transformational event, my talks and workshops bring storytelling, self-awareness, and career strategy together to energise, equip, and elevate every participant.
