Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
How people really feel about themselves on LinkedIn
There are tens of thousands of people in the My Brand Academy community now (thank you).
And every day, more people complete our Personal Brand Ar...
Founder Mode Is No Longer Just for Founders
You don’t need to start a company to think like a founder.
In fact, I increasingly believe Founder Mode is becoming one of the most valuable mindsets you ...
Companies Are Refounding. Leaders Are Rebranding.
Something interesting is happening inside established companies.
Many aren’t simply transforming.
They’re almost refounding themselves.
AI is chan...
Most People Think They’re Struggling With Content. They’re Not.
“I don’t know what to post.”
I hear versions of this all the time.
People know they should probably be more visible.
They want to sh...
The Purple Cow Effect
Imagine driving past a field filled with cows.
You probably wouldn’t give them a second thought.
But what if one of them was purple?
You’d notice it.
You’d probably remember...
A milestone I’m incredibly proud of.
Our Personal Brand Archetype Assessment has now become the #1 personal brand assessment in the world.
What started as an idea to make world-class personal brand ...
Identity Is Your Compass. Your Story Is Your Strategy.
There is a strange moment that happens in a lot of successful careers.
You’ve accumulated experience.
Built credibility.
Achieved things you’...
What 3,593 LinkedIn Professionals Reveal About Personal Branding, Identity and Story
We thought we were building a personal brand assessment.
What we’ve realised is that something much bigger is h...
Become the Jedi Master
Mention Yoda and almost everyone thinks of the same thing.
Wisdom.
Not because it’s the only quality he possesses.
But because it’s the quality people instantly associate wi...
The Influencer Myth
Somewhere along the way, personal branding became associated with:
- Going viral
- Chasing followers
- Daily posting
- Attention seeking
That has created a lot of resistance.
Es...
Most people think strategy starts with a plan.
At My Brand Academy, we believe it starts with something deeper.
It starts with your story.
Because whether you realise it or not, your story has alre...
Marketing is how people discover you.
It helps create awareness.
It amplifies visibility.
It puts your ideas in front of an audience.
But marketing is not your brand.
It is simply the mechanism t...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
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Explore ideas that help you understand identity, story and personal branding.
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Your story is already shaping your reputation.