Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
What 3,593 LinkedIn Professionals Reveal About Personal Branding, Identity and Story
We thought we were building a personal brand assessment.
What we’ve realised is that something much bigger is h...
Discover Your Brand Identity Archetype
Most people know personal branding matters.
Far fewer know where to begin.
That’s exactly why we built the Personal Brand Assessment.
Over the years, I’ve wo...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
Read
Explore ideas that help you understand identity, story and personal branding.
Discover
Take the Personal Brand Archetype Assessment™ to understand how you're currently perceived.
Build
Transform greater self-understanding into a more authentic, memorable and confident personal brand.
Your story is already shaping your reputation.