Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
How people really feel about themselves on LinkedIn
There are tens of thousands of people in the My Brand Academy community now (thank you).
And every day, more people complete our Personal Brand Ar...
Companies Are Refounding. Leaders Are Rebranding.
Something interesting is happening inside established companies.
Many aren’t simply transforming.
They’re almost refounding themselves.
AI is chan...
A milestone I’m incredibly proud of.
Our Personal Brand Archetype Assessment has now become the #1 personal brand assessment in the world.
What started as an idea to make world-class personal brand ...
Identity Is Your Compass. Your Story Is Your Strategy.
There is a strange moment that happens in a lot of successful careers.
You’ve accumulated experience.
Built credibility.
Achieved things you’...
What 3,593 LinkedIn Professionals Reveal About Personal Branding, Identity and Story
We thought we were building a personal brand assessment.
What we’ve realised is that something much bigger is h...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
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Explore ideas that help you understand identity, story and personal branding.
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Take the Personal Brand Archetype Assessment™ to understand how you're currently perceived.
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Transform greater self-understanding into a more authentic, memorable and confident personal brand.
Your story is already shaping your reputation.