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The Brand You Build
A 52-week journey to build an authentic personal brand, with no shortcuts
You don’t have a personal brand.
You build one.
Not in a weekend.
Not through hacks or performance.
But slowly. Through clarity, consistency, and conscious action over time.
The Brand You Build is a free, weekly LinkedIn newsletter designed as a one-year journey of discovery and implementation for people who want to build a personal brand that actually lasts.
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Read & subscribe on LinkedInWhat this is
This isn’t a course you rush through.
And it’s not a content series to skim and forget.
It’s a 52-week build, designed to be followed at a human pace.
Each weekly edition includes:
One core insight to reframe how you think about yourself and your work
One real-world story grounded in leadership, sport, or brand building
One practical prompt or move to apply immediately
This is about:
- Identity before visibility
- Clarity before content
- Practice over performance
Why 52 weeks?
Because real brands aren’t rushed.
They’re built through:
- Repetition, not reinvention
- Reflection, not reaction
- Small decisions made consistently over time
A personal brand isn’t something you launch.
It’s something you become.
That’s why this work is intentionally slow.
And why it’s designed to be returned to, not consumed.
If you start at Week 1, begin there.
If you discover this later, go back to the beginning.
There are no shortcuts.
That’s the point.
Who this is for
The Brand You Build is for people who want substance, not noise.
It’s for:
- Early-career professionals seeking direction, not imitation
- Builders, creatives, operators, strategists, and quiet leaders
- People who know they’re capable of more, but don’t want to fake their way there
- Anyone tired of being told to “be louder” instead of “be clearer”
You don’t need a big audience.
You don’t need a polished persona.
You don’t need permission.
You need a framework, and the patience to apply it.
Why this lives on LinkedIn
LinkedIn is where professional identity is already being shaped, consciously or not.
This work lives there because:
- That’s where real work meets real people
- That’s where ideas spread through trust, not hype
- That’s where reflection, discussion, and growth can happen in public
This site exists to orient you.
The work itself happens on LinkedIn.
What you’ll have after one year
If you commit, not perfectly, but consistently, you’ll finish the year with:
- A clear sense of who you are and what you stand for
- Language for your story that feels true, not rehearsed
- A reputation built on signals, not slogans
- Confidence rooted in self-knowledge, not comparison
- A brand you can carry into any room, role, or chapter
Not a persona.
Not a performance.
A brand that feels like you.
Start here
This is a journey, not a feed.
Begin with Edition 1 and take it week by week.
Where this comes from.
Hi. I’m Marc Maley.
For over 25 years, I’ve worked at the highest levels of storytelling and brand building, helping global audiences fall in love with characters, franchises, and brands that shaped generations, including Harry Potter, Disney, and Marvel.
I later brought those same principles into the real world.
From the big screen to the boardroom, I work with:
- Global CEOs and founders
- Professional athletes and public figures
- Senior leaders and high-potential talent
Not to turn people into something they’re not,
but to help them unlock their story, own their identity, and lead with authenticity.
That work became My Brand Academy and its CPD-certified programmes, used by organisations and individuals around the world.
This newsletter distils those principles, slowly and intentionally, into a format that anyone genuinely committed can access.
