Identity Intelligence in Action
Help people understand who they are. Transform how they show up together.
Keynotes, workshops, team off-sites and organisational experiences that help people make sense of their identity, story, contribution and future direction.
Drawing on more than twenty-five years across entertainment, brands, leadership and professional development, Marc Maley brings Identity Intelligence to life through memorable, practical experiences designed for real organisations and real people.
25+
Years shaping stories, brands and audiences
From interns to CEOs
Experiences designed for every level of an organisation
Virtual or in person
Delivered for teams, off-sites and global events
From the box office to the boardroom
Story creates attention. Identity creates direction.
The most valuable sessions do more than inspire people for an hour.
They give people a clearer way to understand themselves, communicate their contribution and move forward together.
The goal is not temporary motivation.
It is lasting understanding.
Marc Maley
Founder, My Brand Academy
Creator of Identity Intelligence
The story behind the system
I spent my career helping build some of the world’s biggest stories. Now I help people make sense of their own.
For more than two decades, I have worked across entertainment, brands and leadership, helping shape stories for globally recognised franchises, organisations and people.
Again and again, I saw the same pattern.
The people with the greatest potential were not always the people who were most clearly understood.
They had experience, ability and ambition. What they often lacked was a way to interpret their story and express it with clarity.
That insight became the foundation of My Brand Academy and Identity Intelligence.
Your Story Is Your Strategy.
Identity Intelligence brings together storytelling, personal branding, professional experience and research to help people understand who they are, so they can intentionally build who they become.
Connect with Marc on LinkedIn
Why Identity Intelligence at Work
Most workplace challenges are not capability problems.
They are often clarity, identity and interpretation problems.
People can be talented, experienced and committed, yet still struggle to explain what makes them distinctive, how they contribute or where they are going next.
Teams can be full of capable individuals and still lack a shared language for trust, contribution and direction.
01
Individual clarity
Understand how you contribute.
Help people recognise the strengths, experiences and perspectives they bring, so they can communicate their value with greater confidence.
02
Stronger communication
Make meaning easier to share.
Give teams a practical way to explain who they are, what matters to them and how their experiences shape the way they work.
03
Greater trust
Help people understand each other.
Build empathy by revealing the different stories, motivations and identity patterns behind how people lead, decide and collaborate.
04
Shared direction
Connect identity to what comes next.
Help individuals and teams translate greater self-understanding into clearer decisions, stronger leadership and more intentional progress.
Without clarity
- People default to job titles
- Strengths remain difficult to explain
- Teams misread each other
- Leadership feels less intentional
With Identity Intelligence
- People understand their contribution
- Stories become easier to communicate
- Teams build stronger trust
- Direction becomes more deliberate
Better performance does not always begin with another skill.
Sometimes it begins with understanding yourself more clearly.
Ways to Work Together
Designed around your people and your objectives.
Every organisation is different. Some need a keynote that inspires a conference audience. Others need practical workshops that change how people think, communicate and lead together.
🎤
Main Stage
Keynote Speaking
High-impact keynote sessions designed to challenge thinking, inspire fresh perspectives and introduce Identity Intelligence through memorable stories and practical frameworks.
- Conference keynotes
- Leadership events
- Company kick-offs
- Industry summits
Most Popular
🤝
Interactive
Workshops & Team Off-sites
Hands-on experiences that help individuals and teams discover who they are, understand one another and build a shared language for stronger collaboration.
- Leadership off-sites
- Team workshops
- Culture programmes
- Learning & Development
🚀
Long-term
Leadership & Organisational Programmes
Bespoke programmes designed around your organisation, combining Identity Intelligence with leadership development, communication and organisational transformation.
- Executive teams
- Senior leadership
- Talent development
- Organisation-wide initiatives
Signature Themes
Memorable ideas. Practical frameworks.
Every session is shaped around your organisation, but the work draws from a growing body of Identity Intelligence frameworks designed to help people understand themselves, their stories and the way they show up.
Themes can be delivered as standalone keynotes, interactive workshops or combined into a broader leadership and team experience.
01
Identity and direction
Your Story Is Your Strategy
Help people interpret the experiences that shaped them, identify the patterns within their story and use that understanding to make clearer decisions about what comes next.
Best for
Leadership teams, emerging talent, career development
and organisational off-sites
02
Perception and expression
The Identity Gap
Explore the gap between who someone is, how they currently express themselves and how other people consistently experience them.
Best for
Leaders, high performers, talent programmes and teams
developing stronger communication
03
Confidence and self-awareness
Facing Your Kryptonites
Identify the beliefs, habits and hidden patterns that quietly limit confidence, visibility, leadership and progress.
Best for
Career starters, leadership development, confidence
programmes and high-potential talent
04
Communication and positioning
The Movie Trailer Framework
Learn how to communicate the most meaningful parts of a professional story with clarity, relevance and emotional impact, without trying to tell everything at once.
Best for
Personal branding, leadership communication, pitching,
careers and executive presence
05
Progress and future direction
Your Yellow Brick Road
Connect past experiences, current identity and future ambition into a clearer path forward, one meaningful step at a time.
Best for
Off-sites, career transitions, leadership teams,
strategy days and future-focused programmes
Core Identity Intelligence Theme
06
The foundation
Identity Before Visibility
Challenge the assumption that stronger personal brands begin with more content, more exposure or more polished profiles. Sustainable visibility begins with clarity.
Best for
Professional services, founders, internal talent,
leaders and organisations building employee advocacy
Built around your people
No two organisations need exactly the same conversation.
Themes can be combined, adapted and contextualised around your audience, culture, challenges and desired outcomes.
The stories make the ideas memorable.
The frameworks make them useful.
The Session Experience
More than inspiration. A shared experience people can use.
The strongest sessions do not end when the applause stops.
Every keynote, workshop and off-site is designed to create memorable language, practical insight and a clearer way for people to understand themselves and one another.
01
Reflect
Pause long enough to notice.
Create space for people to step back from daily demands and recognise the experiences, assumptions and patterns shaping how they work.
02
Interpret
Turn experience into understanding.
Help individuals and teams make sense of what those patterns mean, why they matter and how they influence decisions, confidence and contribution.
03
Connect
Build shared language and trust.
Give people a clearer way to understand one another, communicate their perspectives and recognise how different identities strengthen a team.
04
Apply
Turn insight into the next move.
Translate greater clarity into practical decisions, stronger conversations and actions people can continue using after the session ends.
What people leave with
Shared insight that continues beyond the room.
A clearer understanding of themselves
The identity, experiences and patterns shaping how they
contribute.
A stronger understanding of others
More empathy for the different perspectives, motivations
and stories within a team.
Practical language and frameworks
Memorable ideas people can reuse in conversations,
leadership and decision-making.
One meaningful next step
A clear action that turns reflection into intentional
progress.
Keynotes
Memorable ideas at scale
Workshops
Reflection, discussion and application
Off-sites
Deeper connection and shared direction
Programmes
Understanding that develops over time
People may remember the stories.
The goal is for them to keep using the understanding.
START THE CONVERSATION
Every meaningful brand begins with a conversation.
Whether you have a question about Identity Intelligence, workshops, keynote speaking, Launchpad, partnerships, or simply want to say hello, we'd love to hear from you.
Complete the form below and we’ll respond personally, usually within one to two business days.