Your Personal Brand North Star Manifesto
A 1-4 Week Identity Sprint to Define Who You Are and Where You’re Going.
You can’t build a personal brand until you understand the person behind it.
The North Star Manifesto is the foundation for everything that follows;Â clarity, confidence, narrative, positioning, and visibility.
Investment begins at ÂŁ1,500.
Only a limited number of Manifesto clients are accepted each month.
WHAT YOU WILL UNCOVER
Your Personal Brand North Star Manifesto is the beginning of everything.Â
Who it's for
The North Star Manifesto is designed for anyone who knows they’re capable of more, but needs clarity, language and direction before they can step into that next chapter.
Individuals who feel stuck, but know they’re meant for more
People who sense their potential but can’t yet articulate it clearly.
Professionals craving identity clarity before building a full brand
You want to stop guessing and start moving with intention.
Creators, leaders and future change-makers who need to define their voice
Those ready to communicate with conviction, not confusion.
Anyone beginning (or restarting) their personal brand journey
Ready to build from the inside out, with authenticity, not aesthetics.
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Identity is revealed through structured exploration
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You will discover:
• Your core identity and values
• Your personal narrative
• Your lived strengths and career superpowers
• Your communication DNA (tone, style, voice)
• Your patterns, blockers and armour
• Your future story and direction
Most people have the potential. They just lack the language.
The Manifesto gives you the words, clarity and confidence to express the version of you that your life and career are waiting for.
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Nadine Noordam
WSL Professional Footballer
"Marc helped me see how my quiet strength
can become my voice. It also made me realize that thinking isn’t something to fight but it’s a
power I can use and help others with. The process gave me more confidence to express who
I am, on the pitch and beyond."
Michal Oshman
Ex-Global Head of Culture at TikTok & Intl. Head of L&D at Meta & Best Selling Author
“Marc has been instrumental in my personal brand development and growth. His unique insights and strategic guidance helped me transition smoothly from my role at Facebook to TikTok. Marc’s expertise in personal branding was invaluable, providing me with a clear, authentic voice. He has been a trusted advisor, continuously helping me refine my narrative and impact both in my career and as an author.”
Philip Cohen
Head Of Banking, UK & International, HSBC
“Marc’s deep understanding of storytelling and its impact on personal and corporate brands, combined with his passion and extensive experience, makes him a standout leader in the branding world.”
Melita Emanuel-Carr
Olympic Basketball Player
"Marc helped me to regain confidence in myself and receive guidance on how to recreate my brand based on how I want the world to view me."
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I specialise in crafting global storytelling strategies and have played a pivotal role in the last 20+ years in shaping storytelling for some of the world’s most iconic entertainment brands, including Harry Potter, Disney, and Marvel.
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Over the last 5+ years, I have brought that same narrative expertise to the real world - building personal brand frameworks that help public figures, athletes, authors, and thought leaders communicate with authenticity and impact.
I'm the Founder of My Brand Academy and creator of a CPD-certified brand storytelling workshops and courses for companies through Global L&D programmes, that equips emerging talent and high performers to develop an "Origin Story" personal brand framework aligned with organisational values and business strategy.
The Personal Brand North Star Manifesto Programme
A high-impact experience designed to help you uncover your authentic voice and define what you stand for.
Through a 1:1 video session with Marc Maley, you’ll explore your story, purpose, and values, the core of who you are.
At the end of the month, you’ll receive your Personal Brand Manifesto, a crafted document and framework that becomes your guiding compass for how you show up in your career, content, and conversations.
It’s the foundation from which your personal brand will grow; grounded in truth, purpose, and clarity.
Stage 1: The Foundation
Includes:
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A private video session with Marc to uncover your story, passions, values, and purpose.
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A customised action plan after the session
Stage 2: Manifesto Development
Includes:
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Your core purpose and beliefs
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Your personal mission
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Your tone of voice and authentic message
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The key themes that will shape your brand narrative
Tier 3: The Manifesto Delivered
Includes:
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A private video session with Marc to go through your personalised Manifesto
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Next Step Guidance. A practical, actionable framework showing how to apply your Manifesto across your personal brand, content, and career journey.
The Personal Brand North Star Manifesto Tiers
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TIER 1: The Starter Manifesto + Framework Lite
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Lighter-touch clarity for those who want to begin with confidence.
TIER 2: The Signature Manifesto + Full Framework
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Deeper exploration, clearer direction, and personal refinement.
TIER 3: The Premium Manifesto + Full Framework + Mini Playbook
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Your North Star, plus a custom roadmap to activate your brand.
Your AI Coach Is Not Just Smart, It’s Personal.
Built from three powerful foundations.
It’s a living, evolving coach, built from the best of me, the best of AI, and the best of you.
A strategist. A creator. A clarity mirror.
1. Marc’s 25 Years of Brand-Building
From Harry Potter to Disney and Marvel, through to hundreds of athletes, leaders, founders and high performers - my storytelling systems and frameworks are embedded into your AI.
2. The Best-in-Class Intelligence of ChatGPT
Your AI stays up to date with the latest insights, trends and knowledge, evolving every time it’s used.
3. You - Your Identity, Your Tone, Your Blueprint
We train the AI on your manifesto, playbook and communication style.
This is not generic AI. This is your best-in-class personalised brand partner.
Let's start building the brand your future deserves.
Once registered, we’ll arrange a 20-minute personal discovery video call to discuss the programme details as there are limited spots based on the 1:1 nature of the programme.
The video call will include your suitability for the programme, the tier options and pricing, your goals, commitments, and how this experience can best support your growth.
