Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
Those Who Can, Teach.
There’s an expression we’ve all heard.
“Those who can, do. Those who can’t, teach.”
I’ve never particularly liked it.
Because I think it fundamentally misunderstands the valu...
My Prediction for 2027: Branding Is Becoming Everyone’s Business
I have a prediction for 2027.
We’re going to start dropping the word “personal” from personal branding.
Not because personal brands ...
You Don’t Need to Become an Entrepreneur to Become Extraordinary
Somewhere along the way, we seem to have developed a strange relationship with ambition.
If you want to achieve something extraordina...
How people really feel about themselves on LinkedIn
There are tens of thousands of people in the My Brand Academy community now (thank you).
And every day, more people complete our Personal Brand Ar...
Founder Mode Is No Longer Just for Founders
You don’t need to start a company to think like a founder.
In fact, I increasingly believe Founder Mode is becoming one of the most valuable mindsets you ...
Companies Are Refounding. Leaders Are Rebranding.
Something interesting is happening inside established companies.
Many aren’t simply transforming.
They’re almost refounding themselves.
AI is chan...
Most people spend years building a career.
Far fewer spend time building the person behind it.
That’s why I created The Brand You Build.
A 52-week journey designed to help you build the only brand ...
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Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
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