Welcome to The Brand You Build: A 52-Week Journey to Building the Only Brand You’ll Ever Need
Jan 26, 2026
Most people spend years building a career.
Far fewer spend time building the person behind it.
That’s why I created The Brand You Build.
A 52-week journey designed to help you build the only brand you’ll ever truly own.
Yourself.
For years, I’ve worked with professionals, leaders, founders, graduates, and future leaders who wanted more clarity, confidence, influence, and direction.
Many believed the answer was better networking.
More visibility.
More content.
More qualifications.
But over time, a different pattern emerged.
The people who built the strongest personal brands didn’t start by promoting themselves.
They started by understanding themselves.
They understood their story.
Their strengths.
Their values.
Their blockers.
Their purpose.
Their direction.
Only then did they begin building visibility around that foundation.
The Brand You Build was created to help people do exactly that.
Over the next 52 weeks, we’ll explore the frameworks, lessons, stories, and tools that sit at the heart of personal branding.
We’ll uncover your origin story.
Identify your Kryptonites.
Discover your superpowers.
Explore authenticity.
Build confidence.
Create clarity.
And ultimately develop a personal brand that reflects who you truly are.
Because personal branding isn’t about becoming someone else.
It’s about becoming more of yourself.
Whether you’re a graduate starting your career, a professional seeking growth, a leader developing influence, or a founder building credibility, this journey is designed to help you understand what makes you unique and how to communicate it effectively.
The goal isn’t to build a personal brand that looks impressive.
The goal is to build one that feels authentic.
Welcome to The Brand You Build.
The journey starts here.
Start your journey with The Brand You Build and discover the frameworks helping thousands of professionals build stronger personal brands from the inside out.
About Marc Maley
Marc Maley is an international personal brand identity strategist, storytelling expert and founder of My Brand Academy. He works with global stars, sports personalities, creators, talent, founders, CEOs and senior leaders to help them understand who they are, discover what makes them distinctive and build influential personal brands.
For more than twenty years, Marc helped build and tell some of the world's biggest stories. From Harry Potter to Disney and Marvel.
Drawing on his experience working with international brands and individuals, Marc is the Founder of My Brand Academy, a world leading platform that specialises in Identity Intelligence, personal brand strategy, leadership positioning and storytelling, helping people turn their experiences, strengths and perspectives into meaningful opportunities.
His philosophy: Understand who you are. Build who you become.
Learn more about Marc | Connect with Marc on LinkedIn