My Brand Academy Blog
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Which one are you?
Out of all the slides I’ve ever used in my workshops, keynotes, and offsite sessions, this is the one I end with. Every time.
“One day…” or “Day one”?
And without fail, it’s the one pe...
If you’re posting content.
Building an audience.
Focusing on reach, clicks, or visibility.
You’re probably marketing.
And that’s not wrong.
Marketing = Attention.
It’s loud. It’s fast.
It’s a great starting...
But I’ve now been fortunate enough to have helped countless people, from graduates to executives, use storytelling and their Origin Story to stand out in interviews.
And there’s one thing that has help...
You’ve probably heard this advice: “Add value.”
It’s solid.
But I challenge people to flip it:
“Value Add.”
Because it’s not just something you do.
It’s something you are.
In your content.
In your meetings.
I...
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