Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
What 3,593 LinkedIn Professionals Reveal About Personal Branding, Identity and Story
We thought we were building a personal brand assessment.
What we’ve realised is that something much bigger is h...
Most people think strategy starts with a plan.
At My Brand Academy, we believe it starts with something deeper.
It starts with your story.
Because whether you realise it or not, your story has alre...
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What Is a Personal Brand Archetype?
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Everyone has a personal brand.
Whether you manage it intentionally or not.
The challenge is that most people don’t know what theirs actually is.
Ask someo...
Most people spend years building a career.
Far fewer spend time understanding who they really are.
Yet every decision you make, every opportunity you pursue, every relationship you build, and every ...
When I started writing The Brand Build, I wasn’t focused on subscriber numbers.
I wasn’t chasing vanity metrics.
I wasn’t trying to become a creator.
I simply wanted to share what I had learned fro...
Most people are not struggling with ability.
They’re struggling with interpretation.
You can be:
- intelligent
- experienced
- creative
- hardworking
…and still be completely forgettable profession...
Over the last few weeks, thousands of people have taken the Personal Brand Archetype Assessment.
And honestly?
The early results have been fascinating.
Because one thing is becoming clear very quic...
Thousands of people have now completed the Personal Brand Archetype Assessment.
And first of all, thank you.
Because the patterns emerging from the results have been incredibly revealing.
One insig...
Most people approach personal branding the wrong way.
They try to tell people everything.
Every achievement.
Every qualification.
Every skill.
Every detail.
The result?
Information overload.
B...
Discover Your Brand Identity Archetype
Most people know personal branding matters.
Far fewer know where to begin.
That’s exactly why we built the Personal Brand Assessment.
Over the years, I’ve wo...
Most people spend years building a career.
Far fewer spend time building the person behind it.
That’s why I created The Brand You Build.
A 52-week journey designed to help you build the only brand ...
Sounds simple.
But it’s one of the biggest lessons I’ve learned over 25+ years working across industries, disciplines, countries and cultures.
From founders to creatives, from account directors to c‑sui...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
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Explore ideas that help you understand identity, story and personal branding.
Discover
Take the Personal Brand Archetype Assessment™ to understand how you're currently perceived.
Build
Transform greater self-understanding into a more authentic, memorable and confident personal brand.
Your story is already shaping your reputation.