My Brand Academy Blog

 

Here, we provide valuable insights, expert advice, and practical tools to help you build and scale your personal brand.

Whether you're just starting your journey or looking to elevate your influence, our blog offers strategies to unlock your full potential.

Dive in and start shaping the personal brand that will set you apart in your industry!

You already have a personal brand.
The problem is, people are interpreting it differently than you think.

And that’s why your value, visibility, and recognition may not reflect your actual ability.

In 3 minutes, discover how your personal brand naturally comes across, what signals you are sending, and what may be helping or limiting how you are seen.

This isn’t a personality test.

It’s a personal brand archetype assessment built around how people perceive, remember, and trust you.

Free results. Upgrade only if you want your full personalised playbook.

 

Take The Personal Brand Archetype Assessment™
Your Story Is Your Strategy™ personal brand personal brand archetype personal branding Jun 23, 2026

Most people think strategy starts with a plan.

At My Brand Academy, we believe it starts with something deeper.

It starts with your story.

Because whether you realise it or not, your story has alre...

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What Is a Personal Brand Archetype? brand archetypes personal branding Jun 23, 2026

 

What Is a Personal Brand Archetype?

 

Everyone has a personal brand.

Whether you manage it intentionally or not.

The challenge is that most people don’t know what theirs actually is.

Ask someo...

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Who Are You Really? Why Identity Is the Foundation of Every Personal Brand authentic personal brand career development identity identity-led personal brand personal brand personal branding personal growth self-awareness Jun 22, 2026

Most people spend years building a career.

Far fewer spend time understanding who they really are.

Yet every decision you make, every opportunity you pursue, every relationship you build, and every ...

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10,000 Subscribers Revealed One Clear Pattern brand identity career growth influence leadership brand linkedin newsletter personal brand personal branding reputation thought leadership visibility Jun 08, 2026

When I started writing The Brand Build, I wasn’t focused on subscriber numbers.

I wasn’t chasing vanity metrics.

I wasn’t trying to become a creator.

I simply wanted to share what I had learned fro...

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Why Smart People Stay Invisible at Work (And Less Talented People Get Ahead) brand archetype personal brand personal brand archetype personal branding May 08, 2026

Most people are not struggling with ability.

They’re struggling with interpretation.

You can be:

  • intelligent
  • experienced
  • creative
  • hardworking

…and still be completely forgettable profession...

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The 6 Personal Brand Archetypes Quietly Shaping People’s Careers brand archetype personal brand personal brand archetype personal branding May 01, 2026

Over the last few weeks, thousands of people have taken the Personal Brand Archetype Assessment.

And honestly?

The early results have been fascinating.

Because one thing is becoming clear very quic...

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Why Most People Struggle to Build a Personal Brand That Actually Works brand archetype personal brand personal brand archetype personal branding Apr 30, 2026

Thousands of people have now completed the Personal Brand Archetype Assessment.

And first of all, thank you.

Because the patterns emerging from the results have been incredibly revealing.

One insig...

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The Movie Trailer Method: The Most Powerful Personal Branding Tool You’re Not Using career growth content strategy influence leadership movie trailer method personal brand personal branding reputation storytelling Apr 06, 2026

Most people approach personal branding the wrong way.

They try to tell people everything.

Every achievement.

Every qualification.

Every skill.

Every detail.

The result?

Information overload.

B...

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Discover Your Brand Identity Archetype with Our Free Personal Brand Assessment brand archetype brand identity career growth leadership personal brand assessment personal brand quiz personal branding professional development self awareness Mar 16, 2026

Discover Your Brand Identity Archetype

Most people know personal branding matters.

Far fewer know where to begin.

That’s exactly why we built the Personal Brand Assessment.

Over the years, I’ve wo...

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Welcome to The Brand You Build: A 52-Week Journey to Building the Only Brand You’ll Ever Need brand identity career growth leadership my brand academy personal branding personal development professional growth self awareness the brand build Jan 26, 2026

Most people spend years building a career.

Far fewer spend time building the person behind it.

That’s why I created The Brand You Build.

A 52-week journey designed to help you build the only brand ...

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What’s Obvious to You Is Gold to Someone Else personal brand personal branding Nov 11, 2025

Sounds simple.
But it’s one of the biggest lessons I’ve learned over 25+ years working across industries, disciplines, countries and cultures.

From founders to creatives, from account directors to c‑sui...

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Dream Big or Big Dream? branding personal brand personal branding Nov 10, 2025

Which one are you chasing?
“Dream Big” is the motivational poster we’ve all seen.

But flip it around to “Big Dream” and it becomes personal. 

Yours. Not abstract. Not theoretical.

It’s the vision that pul...

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LAUNCHPAD

Ignite your brand from within: Build your Employee Ambassadors

We partner with companies to build employee ambassador programmes, delivered for teams, from C-suite to new starters.

We’ve combined my "Origin Story" and brand-building “Yellow Brick Road” frameworks, shaped through two decades of work with the world's most beloved entertainment franchises, brands, leaders and talent, with Grace Andrew's unmatched expertise in scaling and activation - including her instrumental role in turning The Diary Of A CEO into the world’s #2 podcast, with over 1 billion views and 20 million followers.

Find Out More