Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
If this sounds familiar…
- you’re a graduate trying to land your first real job
- you’re a parent supporting a son or daughter through the process
- or you know someone capable who just cannot seem to ...
The results are in.
After running the Interview Story Assessment in private beta and now publicly, one very clear pattern is emerging.
And first of all, thank you to everyone who’s taken part so far...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
Read
Explore ideas that help you understand identity, story and personal branding.
Discover
Take the Personal Brand Archetype Assessment™ to understand how you're currently perceived.
Build
Transform greater self-understanding into a more authentic, memorable and confident personal brand.
Your story is already shaping your reputation.