Identity Compass™ Session
Before you build your personal brand, find your direction.
A private one-to-one consultation for founders, CEOs and senior leaders who know they need to build a stronger personal brand, but are not yet clear on what they want to become known for.
Find your North Star before committing to the journey.
Proudly Trusted by Leaders Including
The Starting Point
Most leaders don't need another content strategy. They need a starting point.
Every week I speak to founders, CEOs and senior leaders who know they should be investing in their personal brand.
They've seen the opportunity.
They understand the importance of executive visibility.
They know they should probably be creating content, speaking more and building thought leadership.
But they don't know where to begin.
Not because they lack experience.
Because they haven't yet made sense of their own story.
Identity Compass™
That's exactly what the Identity Compass Session is designed to help with.
◉
Visibility
You know you need to become more visible, but you're unsure where your leadership story should begin.
✦
Positioning
You're successful, but not yet clear on what you genuinely want to become known for.
◎
Story
Your experience already exists. Your narrative simply hasn't been connected together yet.
▲
Direction
Before building a personal brand, you want confidence you're walking in the right direction.
Founder
Idea
Purpose
Mission
Identity
Executive
Career
Leadership
Experience
Founder vs Executive
A founder has a story. An executive often inherits a title.
Founders are usually forced to explain why their company exists, what they believe and the future they are trying to create.
Senior executives can build exceptional careers without ever needing to articulate the personal story behind their leadership.
Both can become highly accomplished.
But accomplishment doesn't automatically create a clear personal brand.
The challenge isn't inventing a public persona. It's identifying the experiences, beliefs and perspectives already shaping how you lead.
Identity Compass™ Principle
Your job title explains your position. Your story explains your perspective.
Marc Maley
Founder, My Brand Academy
Creator of Identity Compass™
The story behind the system
I spent my career helping build some of the world’s biggest stories. Now I help people make sense of their own.
For more than two decades, I have worked across entertainment, brands and leadership, helping shape stories for globally recognised franchises, organisations and people.
Again and again, I saw the same pattern.
The people with the greatest potential were not always the people who were most clearly understood.
They had experience, ability and ambition. What they often lacked was a way to interpret their story and express it with clarity.
That insight became the foundation of Identity Compass™.
Your Story Is Your Strategy.
I bring together 1:1 storytelling, personal branding, professional experience and research to help people understand who they are, so they can intentionally build who they become.
Connect with me on LinkedIn
The Transition
The biggest mistake isn't creating content too late. It's creating it too early.
Before you've defined what you stand for. Before you've identified your unique perspective. Before you've found the story that's authentically yours to tell.
The Rushed Route
Visibility
↓
Content
↓
Noise
↓
Confusion
VS
The Identity Compass™ Approach
Identity
↓
Story
↓
Direction
↓
Personal Brand
Why Identity Compass™ Exists
Identity Compass isn't a branding programme.
It's the conversation before the programme.
The place to pause, reflect and discover your direction before deciding what comes next.
A Selection of Individuals I've Worked With
Trusted by leaders, founders and creative thinkers.
Michal Oshman
Creator of TikTok’s Global Company Culture | Developed Meta’s Leadership & Learning Solutions | Best-Selling Author
“
Marc has been instrumental in my personal brand development and growth. His unique insights and strategic guidance helped me transition smoothly from my role at Facebook to TikTok.
Read full testimonial
Marc has been instrumental in my personal brand development and growth. His unique insights and strategic guidance helped me transition smoothly from my role at Facebook to TikTok, where I continued to shape company culture and leadership and Marc also worked with my teams. As I evolved into a best-selling author, Marc’s expertise in personal branding was invaluable, providing me with a clear, authentic voice. Marc’s support extends beyond just strategy; he has been a trusted advisor, continuously helping me refine my narrative and impact both in my career and as an author.
Philip Cohen
HSBC Head of Banking, UK & International
“
Marc’s deep understanding of storytelling and its impact on personal and corporate brands, combined with his passion and extensive experience, makes him a standout leader in the branding world.
Rebecca Smart
Leadership and Talent Coach at Penguin Random House
“
Marc’s sense of the possible is infectious, and his open and honest communication is a breath of fresh air. He has a deep understanding of developing appealing brand propositions, and his amazing creativity means they are always spectacular.
More Stories
Swipe to explore more testimonials
Rory Scarfe
Managing Director, Client Management, The Blair Partnership
“
I have always enjoyed working with Marc enormously. He is full of ideas and passion for what he does and I know our author clients have greatly valued his personal brand development work.
Dan Geey
Partner at Sheridans and Author
“
Marc combines strategic insight with engaging brand development, delivering standout actionable solutions. His drive to see others succeed, coupled with his enthusiasm and empathy, makes him a true leader in his field.
Andy Gowland
Head of Global Operations, Mercury 13
“
I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner.
Read full testimonial
I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner. His creative approach to problem-solving not only brings innovative solutions but also inspires those around him to think outside the box. Beyond his professional accomplishments, Marc is a genuinely kind and approachable individual who values collaboration and fosters a positive work environment. His passion for applying his experience and skills towards helping others reflects his commitment to making a difference, in his field, across communities and to individuals too.
George Walkley
Chair, Midas PR | Author
“
Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success.
Read full testimonial
Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success. I really appreciated Marc’s deep experience, creative mind, and ability to turn insights into plans and then action. Plus, and this matters, he’s not just smart and energetic, but a really nice guy with it.
Tim Ross
General Counsel at Orgvue
“
Marc's knowledge and understanding of personal brand development are exceptional. He is a true professional who knows how to bring out the best in people, guiding them to realise their full potential.
Jonathan Levi
Managing Director, Content Kings
“
Marc brings decades of experience to the table and has a rare, sharp and clear understanding of the importance of personal brand and how to achieve one. His skillset is sought after and his results speak for themselves.
What is Identity Compass™?
Think of it as the first conversation. Not the whole journey.
A focused two-hour consultation designed to help you make sense of where you are, identify the signals already present in your story and discover the direction worth exploring next.
Identity Compass™
Your North Star
Everything begins with clarity.
✦
Make sense of your story
Explore the experiences, decisions and defining moments that have shaped how you lead today.
◎
Understand what makes you different
Identify the perspectives, strengths and patterns that distinguish you from others.
▲
Identify your leadership narrative
Begin articulating the authentic story that sits behind your leadership and experience.
✧
Find your North Star
Discover what you genuinely want to become known for before investing in visibility.
➜
Decide what comes next
Leave with clarity about whether and how to build your personal brand from here.
Sometimes clarity is all someone needs.
Sometimes it becomes the beginning of something much bigger.
Choose Your Session
Choose the level of clarity you need.
Both options begin with the same private two-hour Identity Compass™ consultation. The difference is whether you want the clarity captured in a concise, personalised Blueprint afterwards.
Private consultations are delivered worldwide via Zoom. Most sessions are available within five working days of booking.
Clarity Session
Identity Compass™ Session
$
750
USD
Approx.
£560 GBP
€650 EUR
Perfect for leaders looking for a focused conversation, thoughtful reflection and immediate clarity.
What You’ll Leave With
- ✓ Private two-hour consultation
- ✓ Identity exploration
- ✓ Origin Story discussion
- ✓ North Star discovery
- ✓ Session notes and key reflections
Strategic Blueprint
Identity Compass™ Session + Custom Blueprint
$
2,750
USD
Approx.
£2,000 GBP
€2,375 EUR
For leaders who want the conversation translated into a concise, personalised and documented foundation.
Upload your custom Blueprint PDF into any AI tool you already use, including ChatGPT, Claude or Gemini, and turn it into the foundation for your next 12 months of content. Instead of asking AI to guess who you are, your Blueprint gives it the context to create content aligned to your identity, story, expertise and ambitions. The result is higher-quality, more distinctive content that sounds like you, while using AI to dramatically increase the speed and scale of what you create.
Everything in the Compass Session, Plus
- ✓ Personalised Identity Compass™ Blueprint
- ✓ Personal observations and insights
- ✓ Emerging identity themes
- ✓ Leadership narrative and North Star
- ✓ Personal brand foundations
- ✓ Recommended areas to explore next
What Happens Next
From purchase to private consultation.
Once you have selected the right experience, the rest of the process is simple.
01
Secure your session
Complete your purchase through our secure online checkout.
02
Choose your time
Use the private booking link to select a convenient two-hour appointment.
03
Complete your preparation
Answer a short questionnaire so we can begin with greater context and focus.
Your booking and preparation links will also be sent to you by email immediately after purchase.
Intentionally Focused
No twelve-month strategy.
No content plan.
No implementation roadmap.
That is intentional.
Identity Compass™ creates clarity before deeper strategic work begins. It is the conversation before the programme, not the entire journey.
START THE CONVERSATION
Every meaningful brand begins with a conversation.
If you still have any questions in regard to the Identity Compass Sessions before booking, or want to organise a 20-minute discovery call, please complete the form below and I’ll respond personally, usually within one to two business days.
Identity Compass™ for Business
Bringing clarity to more than one leader at a time.
Identity Compass™ can also be arranged for leadership teams, emerging leaders and small executive cohorts. Each participant receives their own private one-to-one consultation, giving them the space to explore their individual story, leadership identity and direction within the wider context of your organisation.
5+ participants
Private 1:1 sessions
Session or Blueprint
Looking to arrange Identity Compass™ for several leaders in your organisation?
Discuss a Team Booking Tailored arrangements are available for organisations.
Where This Can Lead
Clarity can be the destination. Or the beginning.
The Identity Compass™ Session is intentionally valuable on its own. For some leaders, the clarity it creates is enough. For others, it becomes the first step towards something deeper.
Your Starting Point
Identity Compass™
A private conversation to help you make sense of your story, find your North Star and decide what comes next.
Clarity is enough.
The Identity Compass Session gives them the language, confidence and direction they were looking for.
They leave knowing what matters, what to explore and what not to rush into.
Outcome
Clarity and direction
It becomes the first step.
Once you have discovered your North Star, we can build a complete Identity Playbook around it.
That deeper work translates your identity, story and ambition into a long-term personal brand strategy.
Optional Next Step
Identity Playbook
Clarity First
That conversation only happens if and when you are ready.
No expectation.
No pressure.
Just clarity first.
Frequently Asked Questions
Everything you need to know before choosing your session.
Identity Compass™ is designed to be simple, focused and easy to book. Here are the answers to the questions leaders most commonly ask before getting started.
Do I need a discovery call before booking? +
No. This page is designed to give you everything you need to choose the right option and book directly.
The Identity Compass Session is itself the focused strategic conversation. Adding another call beforehand would create an unnecessary step.
Once you have purchased, you will be taken directly to the booking page to choose your session time.
How quickly can I book my session? +
We commit to making a suitable two-hour appointment available within five working days of purchase, unless you would prefer to schedule it for a later date.
Availability may sometimes allow you to book sooner.
What happens after I purchase? +
After completing payment, you will be taken to a private booking page where you can choose a convenient two-hour appointment.
You will also be invited to complete a short Identity Compass preparation form. This helps me understand your current position, professional story and reasons for booking so we can make the best possible use of our time together.
You will receive a confirmation email containing both links, so you can complete either step later if needed.
Which option should I choose? +
Choose the Identity Compass Session if you primarily want a private strategic conversation, immediate clarity and key reflections from the discussion.
Choose the Identity Compass Blueprint if you also want the insights translated into a concise written foundation that you can revisit and build upon afterwards.
Both options include the same private two-hour consultation.
What should I prepare beforehand? +
You do not need to arrive with a finished personal brand, content strategy or perfectly articulated story.
Before the session, you will complete a short preparation form covering your current role, professional journey, ambitions, areas of uncertainty and what you would most value from the conversation.
The form should take approximately 10 to 15 minutes and gives us a stronger starting point for the session.
Do I need to complete an assessment? +
No. The Identity Compass preparation form is not a personality test or formal assessment.
It is a short set of reflective questions designed to give me useful context before we meet.
You do not need to have polished answers. Honest, instinctive responses are more useful than carefully constructed ones.
Is this a personal branding programme? +
No.
Identity Compass™ is the conversation before a full personal brand programme.
It is designed to help you find direction, articulate emerging themes and decide what may be worth exploring next. It does not include a twelve-month strategy, content plan or implementation roadmap.
Will you create LinkedIn content for me? +
No. The session may help clarify the stories, themes and perspectives that could eventually inform your LinkedIn content, speaking, newsletters or thought leadership.
However, content creation and ongoing implementation are not included in either Identity Compass option.
Is the session confidential? +
Yes. The conversation is private and treated as confidential.
You may discuss professional experiences, ambitions, tensions or personal reflections without any expectation that they will be published or shared.
Nothing from the session will be used publicly without your express permission.
Is this only for CEOs and founders? +
The service is primarily designed for founders, CEOs, executives and senior leaders who have accumulated meaningful professional experience but have not yet translated it into a clear personal narrative.
It may also suit an emerging C-suite leader or established professional preparing for a significant next chapter.
It is not intended as an entry-level career coaching session.
What happens if I need to reschedule? +
You will be able to reschedule using the link included in your booking confirmation.
We ask that you provide at least 48 hours’ notice wherever possible. Full cancellation and rescheduling terms will be shown on the booking page.
What happens after the session? +
For some people, the session provides all the clarity they need.
For others, it reveals an opportunity for deeper work, such as a complete Identity Playbook or long-term personal brand strategy.
There is no obligation to continue. Any further conversation only happens if it feels appropriate and useful to you.
Can my company purchase the session for me? +
Yes. The session can be purchased personally or funded by an organisation as part of executive development, leadership visibility or professional positioning.
Company billing details can be entered during checkout, and an appropriate receipt or invoice will be provided through the payment process.
Identity Compass™
Identity is your compass. Your story is your strategy.
Your personal brand isn't something you invent. It's something you uncover.
If you're a founder, CEO or senior leader who knows it's time to invest in your personal brand, but you're not yet clear what you want to become known for, this conversation was designed for you.
There is no pressure. No expectation. No commitment to anything beyond the session itself.
Clarity before content.
Identity before visibility.
Direction before strategy.