Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
Those Who Can, Teach.
There’s an expression we’ve all heard.
“Those who can, do. Those who can’t, teach.”
I’ve never particularly liked it.
Because I think it fundamentally misunderstands the valu...
You Don’t Need to Become an Entrepreneur to Become Extraordinary
Somewhere along the way, we seem to have developed a strange relationship with ambition.
If you want to achieve something extraordina...
How people really feel about themselves on LinkedIn
There are tens of thousands of people in the My Brand Academy community now (thank you).
And every day, more people complete our Personal Brand Ar...
What 3,593 LinkedIn Professionals Reveal About Personal Branding, Identity and Story
We thought we were building a personal brand assessment.
What we’ve realised is that something much bigger is h...
Most people spend years building a career.
Far fewer spend time understanding who they really are.
Yet every decision you make, every opportunity you pursue, every relationship you build, and every ...
Most people have the formula backwards.
They think success looks like this:
Get confident.
Get ready.
Take action.
But in reality, the people who make the biggest progress often follow a completely...
Two people can experience the exact same event and walk away with completely different futures.
Not because the event was different.
But because the story they tell themselves about it is different....
One of the biggest mistakes people make when building a personal brand is expecting visible results too quickly.
They post for a few weeks.
They share their expertise.
They start showing up more in...
Most people spend their lives trying to unlock their strengths.
And that’s important.
But there’s another side to growth that often gets ignored.
Understanding what’s holding you back.
Superman wa...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
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