Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
Most people think strategy starts with a plan.
At My Brand Academy, we believe it starts with something deeper.
It starts with your story.
Because whether you realise it or not, your story has alre...
Marketing is how people discover you.
It helps create awareness.
It amplifies visibility.
It puts your ideas in front of an audience.
But marketing is not your brand.
It is simply the mechanism t...
Most people are not struggling with ability.
They’re struggling with interpretation.
You can be:
- intelligent
- experienced
- creative
- hardworking
…and still be completely forgettable profession...
Over the last few weeks, thousands of people have taken the Personal Brand Archetype Assessment.
And honestly?
The early results have been fascinating.
Because one thing is becoming clear very quic...
Thousands of people have now completed the Personal Brand Archetype Assessment.
And first of all, thank you.
Because the patterns emerging from the results have been incredibly revealing.
One insig...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
Read
Explore ideas that help you understand identity, story and personal branding.
Discover
Take the Personal Brand Archetype Assessment™ to understand how you're currently perceived.
Build
Transform greater self-understanding into a more authentic, memorable and confident personal brand.
Your story is already shaping your reputation.