The #1 Personal Brand Assessment in the World Is Entering Its Next Chapter
Sep 16, 2026
A milestone I’m incredibly proud of.
Our Personal Brand Archetype Assessment has now become the #1 personal brand assessment in the world.
What started as an idea to make world-class personal brand thinking accessible to anyone has taken on a life of its own, with thousands of people across the world using it to better understand who they are, how they show up and what they could become known for.
And today, I’m delighted to share another important milestone.
My Brand Academy has now been approved to integrate OpenAI and ChatGPT’s new Astra model into the next generation of our assessment and Personal Brand Playbook infrastructure.
This is a big step in where we want to take the platform.
I’ve always believed that the opportunity with AI isn’t to replace the human part. It’s to use technology to understand, personalise and amplify it.
Because your personal brand shouldn’t begin with AI.
It should begin with you.
Your experiences, your story, your strengths, your ambitions and the patterns that have shaped who you are.
For nearly 15 years, I’ve been developing frameworks to help people understand those things and turn them into a personal brand with clarity, purpose and direction.
Now we can combine those frameworks, your individual story and circumstances, and the capabilities of the world’s leading AI technology to personalise that experience at a level that simply wasn’t possible before.
That means going beyond an archetype.
Your background. Your industry. Your career stage. Your goals. Your experiences. Your story.
All helping us create increasingly personalised assessments and Personal Brand Playbooks, and ultimately intelligence that can work with the AI tools you already use every day to help you put your personal brand into action.
Human insight + proven frameworks + your story + AI.
That’s the secret sauce.
Not AI telling you who to become, but using AI to help you better understand who you already are, so you can make more intentional decisions about who you become next.
I’m incredibly proud of what we’re building, but even more humbled by the thousands of people around the world who have already trusted us to be part of their journey.
And we’re only getting started.
Because when you understand who you are, you can build who you become.
If you haven't yet and want to take the Free Personal Brand Archetype Assessment your welcome to here: