What’s your default setting?
Oct 06, 2025
You’ve probably heard this advice: “Add value.”
It’s solid.
But I challenge people to flip it:
“Value Add.”
Because it’s not just something you do.
It’s something you are.
In your content.
In your meetings.
In how you show up in the room, the inbox, the opportunity.
“Add value” is a checkbox.
“Value Add” is a filter.
So ask yourself:
Are you adding value… or are you a value add wherever you go?
About Marc Maley
Marc Maley is an international personal brand identity strategist, storytelling expert and founder of My Brand Academy. He works with global stars, sports personalities, creators, talent, founders, CEOs and senior leaders to help them understand who they are, discover what makes them distinctive and build influential personal brands.
For more than twenty years, Marc helped build and tell some of the world's biggest stories. From Harry Potter to Disney and Marvel.
Drawing on his experience working with international brands and individuals, Marc is the Founder of My Brand Academy, a world leading platform that specialises in Identity Intelligence, personal brand strategy, leadership positioning and storytelling, helping people turn their experiences, strengths and perspectives into meaningful opportunities.
His philosophy: Understand who you are. Build who you become.