What’s your default setting?
Oct 06, 2025
You’ve probably heard this advice: “Add value.”
It’s solid.
But I challenge people to flip it:
“Value Add.”
Because it’s not just something you do.
It’s something you are.
In your content.
In your meetings.
In how you show up in the room, the inbox, the opportunity.
“Add value” is a checkbox.
“Value Add” is a filter.
So ask yourself:
Are you adding value… or are you a value add wherever you go?