The Brand You Build™

Ideas that help you understand yourself, build your story and grow your personal brand.

The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.

Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.

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Disclaimer. I’m not a recruitment expert.

personal brand personal branding Oct 13, 2025

But I’ve now been fortunate enough to have helped countless people, from graduates to executives, use storytelling and their Origin Story to stand out in interviews.

And there’s one thing that has helped almost everyone:

Don’t just talk about what you did. Talk about what you've learnt.

Anyone can list achievements or responsibilities.
But when you share what you learned, you reveal self-awareness, growth, and humility, three traits every great employer looks for.

It’s the difference between saying:

“I managed a team of five people.”
and
“I learned how to listen, lead, and adapt when managing five people.”

One shows experience.
The other shows evolution.

If you’re heading into an interview soon, whether it’s your first job or your next one, remember:

Your story isn’t just about the past.
It’s about how your past has prepared you for what’s next.

What's your favourite interview tip?


About Marc Maley

⁠Marc Maley is an international personal brand identity strategist, storytelling expert and founder of My Brand Academy. He works with global stars, sports personalities, creators, talent, founders, CEOs and senior leaders to help them understand who they are, discover what makes them distinctive and build influential personal brands.

For more than twenty years, Marc helped build and tell some of the world's biggest stories. From Harry Potter to Disney and Marvel.

Drawing on his experience working with international brands and individuals, Marc is the Founder of My Brand Academy, a world leading platform that specialises in Identity Intelligence, personal brand strategy, leadership positioning and storytelling, helping people turn their experiences, strengths and perspectives into meaningful opportunities.

His philosophy: Understand who you are. Build who you become.

⁠Learn more about Marc | ⁠Connect with Marc on LinkedIn

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