Personal Marketing or Personal Branding. Which stage are you in?
Oct 20, 2025
If you’re posting content.
Building an audience.
Focusing on reach, clicks, or visibility.
You’re probably marketing.
And that’s not wrong.
Marketing = Attention.
It’s loud. It’s fast.
It’s a great starting point.
But branding?
Branding is the reason they remember you after they scroll.
Branding = Trust
The story you tell.
The feeling people get when they hear your name, even when you're not in the room.
Marketing says “Look at me.”
Branding says “This is who I am.”
The world is full of marketing.
What we’re craving is more meaningful brands.
And I believe people are the brands of tomorrow.
So here’s the question I ask teams, founders, and future leaders everywhere:
Are you personal marketing or are you personal branding?
About Marc Maley
Marc Maley is an international personal brand identity strategist, storytelling expert and founder of My Brand Academy. He works with global stars, sports personalities, creators, talent, founders, CEOs and senior leaders to help them understand who they are, discover what makes them distinctive and build influential personal brands.
For more than twenty years, Marc helped build and tell some of the world's biggest stories. From Harry Potter to Disney and Marvel.
Drawing on his experience working with international brands and individuals, Marc is the Founder of My Brand Academy, a world leading platform that specialises in Identity Intelligence, personal brand strategy, leadership positioning and storytelling, helping people turn their experiences, strengths and perspectives into meaningful opportunities.
His philosophy: Understand who you are. Build who you become.