My Brand Academy Blog
Here, we provide valuable insights, expert advice, and practical tools to help you build and scale your personal brand.
Whether you're just starting your journey or looking to elevate your influence, our blog offers strategies to unlock your full potential.
Dive in and start shaping the personal brand that will set you apart in your industry!
You already have a personal brand.
The problem is, people are interpreting it differently than you think.
And that’s why your value, visibility, and recognition may not reflect your actual ability.
In 3 minutes, discover how your personal brand naturally comes across, what signals you are sending, and what may be helping or limiting how you are seen.
This isn’t a personality test.
It’s a personal brand archetype assessment built around how people perceive, remember, and trust you.
Free results. Upgrade only if you want your full personalised playbook.
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Take The Personal Brand Archetype Assessment™
The Influencer Myth
Somewhere along the way, personal branding became associated with:
- Going viral
- Chasing followers
- Daily posting
- Attention seeking
That has created a lot of resistance.
Es...
Most people think strategy starts with a plan.
At My Brand Academy, we believe it starts with something deeper.
It starts with your story.
Because whether you realise it or not, your story has alre...
Marketing is how people discover you.
It helps create awareness.
It amplifies visibility.
It puts your ideas in front of an audience.
But marketing is not your brand.
It is simply the mechanism t...
Everyone has a personal brand.
Whether you manage it intentionally or not.
The challenge is that most people don’t know what theirs actually is.
Ask someone to describe themselves and they’ll usual...
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What Is a Personal Brand Archetype?
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Everyone has a personal brand.
Whether you manage it intentionally or not.
The challenge is that most people don’t know what theirs actually is.
Ask someo...
Most people spend years building a career.
Far fewer spend time understanding who they really are.
Yet every decision you make, every opportunity you pursue, every relationship you build, and every ...
 Most people think trust is built through visibility.
The posts.
The presentations.
The achievements.
The moments everyone sees.
But after years of helping professionals, leaders, founders, and f...
When I started writing The Brand Build, I wasn’t focused on subscriber numbers.
I wasn’t chasing vanity metrics.
I wasn’t trying to become a creator.
I simply wanted to share what I had learned fro...
Most people have the formula backwards.
They think success looks like this:
Get confident.
Get ready.
Take action.
But in reality, the people who make the biggest progress often follow a completely...
Two people can experience the exact same event and walk away with completely different futures.
Not because the event was different.
But because the story they tell themselves about it is different....
One of the most dangerous things you can build today is a personal brand without a compass.
From the outside, it may look successful.
You gain visibility.
You grow an audience.
You create opportun...
Everyone’s using it.
Everyone can see the results.
And yet strangely…
Nobody really wants to admit it.
AI is starting to feel a lot like Ozempic.
Not because they’re the same thing.
But because ...
LAUNCHPAD
Ignite your brand from within: Build your Employee Ambassadors
We partner with companies to build employee ambassador programmes, delivered for teams, from C-suite to new starters.
We’ve combined my "Origin Story" and brand-building “Yellow Brick Road” frameworks, shaped through two decades of work with the world's most beloved entertainment franchises, brands, leaders and talent, with Grace Andrew's unmatched expertise in scaling and activation - including her instrumental role in turning The Diary Of A CEO into the world’s #2 podcast, with over 1 billion views and 20 million followers.
Find Out More