Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
What 3,593 LinkedIn Professionals Reveal About Personal Branding, Identity and Story
We thought we were building a personal brand assessment.
What we’ve realised is that something much bigger is h...
Become the Jedi Master
Mention Yoda and almost everyone thinks of the same thing.
Wisdom.
Not because it’s the only quality he possesses.
But because it’s the quality people instantly associate wi...
When I started writing The Brand Build, I wasn’t focused on subscriber numbers.
I wasn’t chasing vanity metrics.
I wasn’t trying to become a creator.
I simply wanted to share what I had learned fro...
One of the most dangerous things you can build today is a personal brand without a compass.
From the outside, it may look successful.
You gain visibility.
You grow an audience.
You create opportun...
Discover Your Brand Identity Archetype
Most people know personal branding matters.
Far fewer know where to begin.
That’s exactly why we built the Personal Brand Assessment.
Over the years, I’ve wo...
The strongest personal brands aren’t built when things are easy.
They’re revealed when things become difficult.
When pressure arrives.
When opportunities create temptation.
When trends encourage p...
One of the biggest challenges in personal branding is figuring out where to focus.
Should you build around your skills?
Your passions?
Your experience?
Your values?
The answer is all of them.
Bu...
Most people can tell you what they’re bad at.
They can list their weaknesses.
Their mistakes.
Their insecurities.
Their self-doubt.
What they often struggle to identify is something far more impo...
Most people think their career is defined by their résumé.
Their qualifications.
Their job titles.
Their experience.
Their achievements.
And while those things matter, they rarely explain what ma...
Most people spend years building a career.
Far fewer spend time building the person behind it.
That’s why I created The Brand You Build.
A 52-week journey designed to help you build the only brand ...
We're absolutely delighted to announce that our Personal Brand Identity Course is now officially CPD-accredited!Â
We've been truly overwhelmed by the response of existing and new clients since we set o...
Cristiano Ronaldo isn’t just one of the greatest footballers of all time—he’s a branding powerhouse. His strategy goes beyond sports, making him a global icon in business, fashion, and fitness.
Here ...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
Read
Explore ideas that help you understand identity, story and personal branding.
Discover
Take the Personal Brand Archetype Assessment™ to understand how you're currently perceived.
Build
Transform greater self-understanding into a more authentic, memorable and confident personal brand.
Your story is already shaping your reputation.