Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
Over the last few weeks, thousands of people have taken the Personal Brand Archetype Assessment.
And honestly?
The early results have been fascinating.
Because one thing is becoming clear very quic...
Thousands of people have now completed the Personal Brand Archetype Assessment.
And first of all, thank you.
Because the patterns emerging from the results have been incredibly revealing.
One insig...
Most people approach personal branding the wrong way.
They try to tell people everything.
Every achievement.
Every qualification.
Every skill.
Every detail.
The result?
Information overload.
B...
Discover Your Brand Identity Archetype
Most people know personal branding matters.
Far fewer know where to begin.
That’s exactly why we built the Personal Brand Assessment.
Over the years, I’ve wo...
Most people spend years building a career.
Far fewer spend time building the person behind it.
That’s why I created The Brand You Build.
A 52-week journey designed to help you build the only brand ...
Sounds simple.
But it’s one of the biggest lessons I’ve learned over 25+ years working across industries, disciplines, countries and cultures.
From founders to creatives, from account directors to c‑sui...
Which one are you chasing?
“Dream Big” is the motivational poster we’ve all seen.
But flip it around to “Big Dream” and it becomes personal.
Yours. Not abstract. Not theoretical.
It’s the vision that pul...
Which one are you doing?
“Work Hard” sounds heroic. But Hard Work? That’s real.
It’s not glamorous.
It’s not always recognised.
But it’s where the breakthroughs live.
There’s a difference between being bus...
Which one are you?
Out of all the slides I’ve ever used in my workshops, keynotes, and offsite sessions, this is the one I end with. Every time.
“One day…” or “Day one”?
And without fail, it’s the one pe...
If you’re posting content.
Building an audience.
Focusing on reach, clicks, or visibility.
You’re probably marketing.
And that’s not wrong.
Marketing = Attention.
It’s loud. It’s fast.
It’s a great starting...
But I’ve now been fortunate enough to have helped countless people, from graduates to executives, use storytelling and their Origin Story to stand out in interviews.
And there’s one thing that has help...
You’ve probably heard this advice: “Add value.”
It’s solid.
But I challenge people to flip it:
“Value Add.”
Because it’s not just something you do.
It’s something you are.
In your content.
In your meetings.
I...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
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Explore ideas that help you understand identity, story and personal branding.
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Take the Personal Brand Archetype Assessment™ to understand how you're currently perceived.
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Transform greater self-understanding into a more authentic, memorable and confident personal brand.
Your story is already shaping your reputation.