Ideas that help you understand yourself, build your story and grow your personal brand.
The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.
Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.
How people really feel about themselves on LinkedIn
There are tens of thousands of people in the My Brand Academy community now (thank you).
And every day, more people complete our Personal Brand Ar...
The Purple Cow Effect
Imagine driving past a field filled with cows.
You probably wouldn’t give them a second thought.
But what if one of them was purple?
You’d notice it.
You’d probably remember...
Identity Is Your Compass. Your Story Is Your Strategy.
There is a strange moment that happens in a lot of successful careers.
You’ve accumulated experience.
Built credibility.
Achieved things you’...
Become the Jedi Master
Mention Yoda and almost everyone thinks of the same thing.
Wisdom.
Not because it’s the only quality he possesses.
But because it’s the quality people instantly associate wi...
The Influencer Myth
Somewhere along the way, personal branding became associated with:
- Going viral
- Chasing followers
- Daily posting
- Attention seeking
That has created a lot of resistance.
Es...
Most people think strategy starts with a plan.
At My Brand Academy, we believe it starts with something deeper.
It starts with your story.
Because whether you realise it or not, your story has alre...
Marketing is how people discover you.
It helps create awareness.
It amplifies visibility.
It puts your ideas in front of an audience.
But marketing is not your brand.
It is simply the mechanism t...
Everyone has a personal brand.
Whether you manage it intentionally or not.
The challenge is that most people don’t know what theirs actually is.
Ask someone to describe themselves and they’ll usual...
Most people spend years building a career.
Far fewer spend time understanding who they really are.
Yet every decision you make, every opportunity you pursue, every relationship you build, and every ...
Most people think trust is built through visibility.
The posts.
The presentations.
The achievements.
The moments everyone sees.
But after years of helping professionals, leaders, founders, and fu...
When I started writing The Brand Build, I wasn’t focused on subscriber numbers.
I wasn’t chasing vanity metrics.
I wasn’t trying to become a creator.
I simply wanted to share what I had learned fro...
Most people have the formula backwards.
They think success looks like this:
Get confident.
Get ready.
Take action.
But in reality, the people who make the biggest progress often follow a completely...
You've just discovered one idea. Now discover yourself.
Every article in The Brand You Build™ explores one part of Identity Intelligence. Your Personal Brand Archetype Assessment reveals how those ideas apply specifically to you.
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Explore ideas that help you understand identity, story and personal branding.
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Transform greater self-understanding into a more authentic, memorable and confident personal brand.
Your story is already shaping your reputation.