My Brand Academy Blog

Here, we provide valuable insights, expert advice, and practical tools to help you build and scale your personal brand.

Whether you're just starting your journey or looking to elevate your influence, our blog offers strategies to unlock your full potential.

Dive in and start shaping the personal brand that will set you apart in your industry!

MrBeast went from making random videos to building a billion-dollar personal brand

brand identity mrbeast personal branding Mar 15, 2025

🎥 5 Personal Branding Lessons from MrBeast!

1️⃣ Obsess Over Mastery – He studied YouTube for YEARS before going viral. Success isn’t luck—it’s mastery.
2️⃣ Reinvent & Scale Constantly – From $100 giveaways to private islands, he always levels up.
3️⃣ Make It About Others, Not Just You – His videos star random people, not just himself. Give value, and your brand grows.
4️⃣ Build a Business, Not Just a Platform – Beast Burger, Feastables—he turned content into a real empire.
5️⃣ Be Consistent & Patient – 5+ years of grinding before success. A strong brand takes time.

💡 Lesson? Don’t chase trends—build a brand that lasts.

Personal Brand Coaching for the Next Generation of Leaders.

CLASS OF 2026 BOOKINGS WAITLIST NOW OPEN!

I'm delighted to announce the opening of my next Personal Brand Coaching Class of 2026 Programme.

A unique 1:1 experience designed to help you build, refine, and activate the most powerful asset you’ll ever own: yourself.

Find Out More

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Ignite your brand from within: Build your Employee Ambassadors

We partner with companies to build employee ambassador programmes, delivered for teams, from C-suite to new starters.

We’ve combined my "Origin Story" and brand-building “Yellow Brick Road” frameworks, shaped through two decades of work with the world's most beloved entertainment franchises, brands, leaders and talent, with Grace Andrew's unmatched expertise in scaling and activation - including her instrumental role in turning The Diary Of A CEO into the world’s #2 podcast, with over 1 billion views and 20 million followers.