LAUNCHPAD with Grace Andrews
The Brand You Build™

Ideas that help you understand yourself, build your story and grow your personal brand.

The Brand You Build is the home of Identity Intelligence. Every article explores identity, story, personal branding and professional growth through practical ideas, original research and real-world experience.

Whether you're discovering your professional identity, strengthening your reputation or learning how to communicate your story with greater clarity, start wherever your curiosity takes you.

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Personal Brand Identity Course is now officially CPD-accredited

brand identity career catalyst cpd personal branding Mar 25, 2025

We're absolutely delighted to announce that our Personal Brand Identity Course is now officially CPD-accredited! 

We've been truly overwhelmed by the response of existing and new clients since we set out on a vision to build an online academy for career starters and future leaders—drawing on many years of in-person personal branding playbooks, workshops, and “lunch & learns” for leaders and leadership teams worldwide. 

Our global clients had approached me with a newly discovered challenge: helping career starters build their personal brand identity in the workplace. It’s clear that young professionals need credible, actionable personal branding skills in the workplace—not the flimsy influencer-driven hacks and multi-level marketing hype that can harm serious, career-focused individuals before they even get started!

To truly support global clients and address their needs, we built a scalable, flexible, and localisable online learning platform. We wanted to empower growth through personalised learning with measurable impact. and create an Online Training Environment that meets the highest learning standards. 

That’s how My Brand Academy was born, offering storytelling-infused personal branding and identity training programmes for “career starters” and “future leaders,” designed to complement and enhance existing L&D initiatives online and in-person. 

Of course, securing CPD (Continuous Professional Development) certification and accreditation was crucial. Many organisations require CPD-certified training to ensure learning aligns with workplace expectations. Plus, CPD certification often qualifies for employer funding or tax-deductible training expenses, offering additional financial benefits! 

Find our more here - https://www.mybrand.academy/my-brand-career-catalyst-course

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