Most people are not struggling with ability.

They’re struggling with interpretation.

You can be:

• intelligent
• experienced
• creative
• hardworking

…and still be completely forgettable profession...

Over the last few weeks, thousands of people have taken the Personal Brand Archetype Assessment.

And honestly?

The early results have been fascinating.

Because one thing is becoming clear very quic...

Thousands of people have now completed the Personal Brand Archetype Assessment.

And first of all, thank you.

Because the patterns emerging from the results have been incredibly revealing.

One insig...

Sounds simple.
But it’s one of the biggest lessons I’ve learned over 25+ years working across industries, disciplines, countries and cultures.

From founders to creatives, from account directors to c‑sui...

Which one are you chasing?
“Dream Big” is the motivational poster we’ve all seen.

But flip it around to “Big Dream” and it becomes personal. 

Yours. Not abstract. Not theoretical.

It’s the vision that pul...

Which one are you doing?
“Work Hard” sounds heroic. But Hard Work? That’s real.

It’s not glamorous.
It’s not always recognised.
But it’s where the breakthroughs live.

There’s a difference between being bus...

Which one are you?
Out of all the slides I’ve ever used in my workshops, keynotes, and offsite sessions, this is the one I end with. Every time.

“One day…” or “Day one”?

And without fail, it’s the one pe...

If you’re posting content.
Building an audience.
Focusing on reach, clicks, or visibility.

You’re probably marketing.

And that’s not wrong. 

Marketing = Attention.
It’s loud. It’s fast.
It’s a great starting...

But I’ve now been fortunate enough to have helped countless people, from graduates to executives, use storytelling and their Origin Story to stand out in interviews.

And there’s one thing that has help...

You’ve probably heard this advice: “Add value.”

It’s solid.

But I challenge people to flip it:

“Value Add.”

Because it’s not just something you do.
It’s something you are.

In your content.
In your meetings.
I...

We're absolutely delighted to announce that our Personal Brand Identity Course is now officially CPD-accredited! 

We've been truly overwhelmed by the response of existing and new clients since we set o...

Cristiano Ronaldo isn’t just one of the greatest footballers of all time—he’s a branding powerhouse. His strategy goes beyond sports, making him a global icon in business, fashion, and fitness.

Here ...