You help tell your company's story.
Now discover the power of your own.
A private one-to-one Identity Compass experience for
Investor Relations Society members at every stage of
their professional journey. Whether you're developing
your career, preparing for leadership or considering
your next chapter, discover what makes you distinctive,
how others experience you and what you want to become
known for.
Understand who you are. Find your direction.
Build who you become.
You help others understand the value of a business.
But what about your own?
Investor relations professionals spend much of
their careers helping investors, analysts and
other stakeholders understand an organisation's
performance, direction and value.
But how often do we apply that same level of
thought and attention to our own professional
identities?
Whether you're establishing your career,
developing your expertise, preparing for
leadership or already operating at the highest
levels of your profession, there's often more
to your story than your current role reveals.
Your experiences, perspectives and strengths
have shaped the professional you've become.
The opportunity is to understand what makes
that combination uniquely yours.
Because your professional identity is bigger
than your job title.
It's not simply about your experience,
qualifications or the responsibilities
you hold today.
It's about connecting the experiences,
strengths and perspectives that define
the value you bring, and understanding
where they could take you next.
Identity Compass™
That's what the Identity Compass experience
is designed to help you discover.
◉
Visibility
You've built experience and developed
valuable capabilities, but are the
qualities that make you distinctive
being recognised by the right people?
✦
Positioning
You know the value you bring to your
organisation, but can you clearly
articulate what makes your professional
perspective and contribution different?
◎
Story
Your experiences have shaped who you are.
The opportunity is to connect them
into a meaningful professional story
that reflects your identity and ambitions.
▲
Direction
Whether you're growing in your current
role, preparing for leadership or
considering a new chapter, what
do you want to become known for next?
What You've Done
Experience
Achievements
Career
Identity
Who You Are
Values
Perspective
Ambition
Beyond Your Job Title
Your experience tells people what you've done.
Your story reveals who you are.
Your career, achievements and professional
responsibilities matter. But they don't
tell the whole story.
In investor relations, your role often involves
helping others understand the performance,
direction and value of an organisation.
But the value you bring as an individual
extends beyond the responsibilities
of your current position.
Whether you're establishing yourself in IR,
developing your expertise, preparing for
a leadership role or considering your next
chapter, your experiences have shaped
far more than your professional credentials.
They've shaped how you think,
the decisions you make and
the perspective you bring.
The opportunity is to understand what connects
those experiences, strengths and perspectives.
Not to invent a different version of yourself,
but to recognise what makes you distinctive,
what matters to you and how you want
to move forward.
Identity Compass™ Principle
Your experience explains where you've been.
Your story helps shape where you go next.
Identity Before Visibility
Before you decide what you want to become known for,
understand what makes you distinctive.
In investor relations, credibility, communication
and reputation matter. But your professional identity
is about more than the role you hold, the company
you represent or the messages you communicate.
It's also about the experiences, strengths and
perspectives that shape how you work, how others
experience you and the value you bring.
Understanding those things gives you a stronger
foundation for your career, your leadership
and your professional reputation.
The Conventional Approach
Job Title
↓
Experience & Achievements
↓
External Perception
↓
Unclear Positioning
Your experience is visible, but the distinctive
value behind it may remain less understood.
VS
The Identity Compass™ Approach
Understanding
↓
Your Story
↓
Clear Direction
↓
Professional Identity
Your experience, perspective and ambitions
become part of a clearer understanding
of who you are and where you want to go.
Why Identity Compass™ Exists
Identity Compass isn't about creating
a manufactured professional image.
It's about understanding the person
behind the professional.
A dedicated opportunity to explore your experiences,
recognise what makes you distinctive and gain
clarity about how you want to develop,
contribute and be experienced throughout your career.
A Selection of Individuals I've Worked With
Trusted by leaders, founders
and creative thinkers.
Michal Oshman
Creator of TikTok’s Global Company Culture | Developed Meta’s Leadership & Learning Solutions | Best-Selling Author
“
Marc has been instrumental in my personal brand development and growth. Marc’s support extends beyond just strategy; he has been a trusted advisor, continuously helping me refine my narrative and impact both in my career and as an author.
Read full testimonial
Marc has been instrumental in my personal brand development and growth. Marc’s support extends beyond just strategy; he has been a trusted advisor, continuously helping me refine my narrative and impact both in my career and as an author. His unique insights and strategic guidance helped me transition smoothly from my role at Facebook to TikTok, where I continued to shape company culture and leadership and Marc also worked with my teams. As I evolved into a best-selling author, Marc’s expertise in personal branding was invaluable, providing me with a clear, authentic voice.
Philip Cohen
HSBC Head of Banking, UK & International
“
Marc’s deep understanding of storytelling and its impact on personal and corporate brands, combined with his passion and extensive experience, makes him a standout leader in the branding world.
Rebecca Smart
Leadership and Talent Coach at Penguin Random House
“
Marc’s sense of the possible is infectious, and his open and honest communication is a breath of fresh air. He has a deep understanding of developing appealing brand propositions, and his amazing creativity means they are always spectacular.
More Stories
Swipe to explore more testimonials
→
Rory Scarfe
Managing Director, Client Management, The Blair Partnership
“
I have always enjoyed working with Marc enormously. He is full of ideas and passion for what he does and I know our author clients have greatly valued his personal brand development work.
Jasmine Aloma
Publicist at BBC Three
“
Marc is a warm, thoughtful leader who was a pleasure to work with. He’s open to new ideas and activations to broaden campaigns and reach new audiences and also advocates for creativity and collaboration in the workplace.
Andy Gowland
Head of Global Operations, Mercury 13
“
I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner.
Read full testimonial
I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner. His creative approach to problem-solving not only brings innovative solutions but also inspires those around him to think outside the box. Beyond his professional accomplishments, Marc is a genuinely kind and approachable individual who values collaboration and fosters a positive work environment. His passion for applying his experience and skills towards helping others reflects his commitment to making a difference, in his field, across communities and to individuals too.
George Walkley
Chair, Midas PR | Author
“
Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success.
Read full testimonial
Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success. I really appreciated Marc’s deep experience, creative mind, and ability to turn insights into plans and then action. Plus, and this matters, he’s not just smart and energetic, but a really nice guy with it.
Tim Ross
General Counsel at Orgvue
“
Marc's knowledge and understanding of personal brand development are exceptional. He is a true professional who knows how to bring out the best in people, guiding them to realise their full potential.
Jonathan Levi
Managing Director, Content Kings
“
Marc brings decades of experience to the table and has a rare, sharp and clear understanding of the importance of personal brand and how to achieve one. His skillset is sought after and his results speak for themselves.
What is Identity Compass™?
A conversation that changes how you see yourself.
And what you do next.
A focused, private two-hour strategic conversation
designed to help you make sense of your experiences,
understand what makes you distinctive and gain greater
clarity about your professional identity and the
direction you want to take.
Whether you're establishing yourself in investor relations,
developing your leadership potential or considering the
next chapter of your career, it's an opportunity to
explore the person behind the professional.
Identity Compass™
Your North Star
Everything begins with clarity.
✦
Make sense of your story
Explore the experiences, decisions and defining
moments that have shaped who you are, how you
work and the perspective you bring.
◎
Discover what makes you distinctive
Identify the strengths, values and perspectives
that differentiate you beyond your experience,
expertise and job title.
▲
Connect your professional narrative
Bring together your experiences, ambitions
and personal identity into a story that
feels authentic to you and relevant to
where you want to go.
✧
Find your North Star
Gain greater clarity about what matters
to you, the contribution you want to make
and what you want to become known for.
➜
Decide what comes next
Leave with a clearer understanding of your
direction and the next steps worth exploring,
personally and professionally.
Sometimes clarity is all you need.
Sometimes it's the beginning of something much bigger.
Choose Your Experience
One conversation.
Two ways to move forward.
Whether you're establishing your career in investor
relations, developing your professional reputation
or preparing for your next leadership opportunity,
Identity Compass™ begins with understanding the
person behind the professional.
Both experiences begin with the same private two-hour
strategic conversation. Choose the consultation on its
own, or have the insights translated into a personalised
Identity Compass™ Blueprint you can continue building upon.
Private consultations are delivered worldwide via Zoom.
Most sessions are available within five working days
of booking.
The Conversation
Identity Compass™ Session
£
500
GBP
A private strategic conversation for professionals
who want to make sense of their experiences,
recognise what makes them distinctive and gain
greater clarity about their career, contribution
and future direction.
Whether you're building confidence in your
professional identity, considering your next
career move or reflecting on the leader you
want to become, sometimes the right conversation
and an experienced outside perspective are
exactly what you need.
What's Included
✓
Private two-hour consultation with Marc Maley
✓
Exploration of your professional identity
and experiences
✓
Origin story, career journey and
defining moments
✓
Strengths, perspectives and
distinctive qualities
✓
Your professional North Star
and future direction
✓
Session notes and key reflections
Most Complete
The Conversation + Strategic Blueprint
Identity Compass™ Session + Custom Blueprint
£
2,000
GBP
For professionals who want to turn greater
self-understanding into a lasting strategic
foundation for their career, professional
identity and leadership development.
This experience builds on our private conversation
by translating the insights we uncover into
a personalised Identity Compass™ Blueprint
that you can own, revisit and continue
building upon.
Your Blueprint brings together the defining
themes of your identity, the experiences
that have shaped you, your distinctive
strengths, your personal narrative and
the direction you want to take.
It becomes a reference point for how you
communicate your value, develop your
professional reputation, position yourself
for future opportunities and make
decisions about what comes next.
Built for an AI-enabled world
Your Blueprint can also provide valuable
context for the AI tools you already use,
including ChatGPT, Claude and Gemini.
Rather than relying on generic prompts
or asking AI to make assumptions about
your professional identity, you can
provide a foundation built around your
actual experiences, expertise,
perspectives and ambitions.
That means a more informed starting
point for exploring ideas, developing
your professional narrative, preparing
for opportunities and communicating
what makes your contribution distinctive.
You remain in control of what information
you choose to share with any AI platform,
particularly where professional
confidentiality matters.
Everything in the Compass Session, Plus
✓
Personalised Identity Compass™ Blueprint PDF
✓
Personal observations and strategic insights
✓
Emerging identity themes and
distinctive strengths
✓
Your personal narrative and
professional North Star
✓
Professional positioning foundations
✓
Recommended priorities and areas
to explore next
✓
Reusable strategic context for your AI tools
Prices are displayed and charged in USD.
If you pay using another currency, your bank or
card provider will determine the applicable exchange rate.
What Happens Next
From purchase to
private consultation.
Once you've selected the experience that's
right for you, the rest of the process
is straightforward.
01
Secure your session
Complete your purchase through
our secure online checkout.
→
02
Choose your time
Use your private booking link
to select a convenient
two-hour appointment.
→
03
Complete your preparation
Answer a short questionnaire
about your experiences,
professional journey and
aspirations so we can begin
with greater context and focus.
Your booking and preparation links
will also be sent to you by email
after purchase.
Intentionally Focused
Clarity first. Everything else follows.
Identity Compass™ is designed to help
you understand who you are, make sense
of your experiences and recognise the
distinctive value you bring to your
professional life.
The Session provides the private
conversation and key reflections.
The Blueprint captures that thinking
in a personalised strategic document
you can continue using as your
career and leadership evolve.
Neither option includes a fully
developed communications programme,
content strategy or ongoing implementation.
Those can come later, if and when
they're right for you.
Where This Can Lead
Clarity can be the destination.
Or the beginning.
Whether you choose the Identity Compass™ Session
or the Session with your own Custom Blueprint,
both experiences are designed to deliver meaningful
value in their own right.
For some investor relations professionals, that
clarity is exactly what they need to move forward
with greater confidence.
For others, it becomes the foundation for the
next stage of their professional development
or leadership journey.
Your Starting Point
✦
Identity Compass™
A private strategic conversation to understand
your experiences, discover what makes you
distinctive and find greater clarity about
your professional identity and future direction.
With or without your personalised Blueprint.
For Some Professionals
Clarity is enough.
The Identity Compass™ experience helps
you better understand the experiences,
strengths and perspectives that shape
your professional identity.
You gain a clearer understanding of
the value you bring to your role,
what makes your contribution distinctive
and how you want to develop your
career or leadership journey.
Whether you're building your reputation
in investor relations, preparing for
greater responsibility or reflecting
on your next professional chapter,
that understanding can be valuable
in its own right.
If you've chosen the Custom Blueprint,
you'll also have those foundations
captured in a personalised strategic
document you can revisit and continue
using as your career evolves.
Your Outcome
Clarity. Confidence. Direction.
For Others
It becomes the first step.
Once you've developed greater clarity
about your professional identity and
North Star, you may decide to build
a more comprehensive Identity Playbook
around those foundations.
This is where we take your experiences,
distinctive strengths, personal narrative
and ambitions and develop them into
a more complete professional identity
and personal brand strategy.
That might involve how you position
yourself as an investor relations
professional, communicate your value,
develop your leadership narrative
or become better understood by
colleagues, senior executives
and other stakeholders.
For some, the ambition may be to
progress within investor relations.
For others, it may be about preparing
for broader executive responsibilities,
new opportunities or the next
chapter of their career.
Optional Next Step
Identity Playbook
Clarity First
There is no expectation to take the next step.
Identity Compass™ is designed to stand on its own
and provide meaningful value wherever you are
in your professional journey.
If deeper work makes sense for your career
or leadership ambitions, that's a conversation
we can have when you're ready.
No expectation.No pressure.Just clarity first.
Marc Maley
Founder, My Brand Academy
Creator of Identity Compass™
The Story Behind the System
I spent my career helping build some of the world's biggest stories.
Now I help people make sense of their own.
For more than two decades, I've worked at the intersection
of entertainment, global brands, business and leadership,
helping shape the stories that influence how people,
organisations and ideas are understood.
My career has taken me from working on entertainment
franchises including Harry Potter, Marvel and Star Wars
to developing storytelling and audience strategies
for global brands such as TikTok.
Today, I bring that experience into the boardroom,
working with founders, senior executives, high performers
and emerging leaders to help them understand and
communicate what makes them distinctive.
It's an approach that's relevant across major corporate
environments, from organisations such as HSBC and PwC
to publicly listed businesses, leadership teams
and ambitious professionals navigating their next chapter.
I call it bringing the box office to the boardroom.
Because the principles behind a compelling story
don't suddenly stop being relevant when you move
from entertainment into business.
The most memorable characters have a clear identity,
a recognisable perspective and a story that gives
their actions meaning. The same principles apply
to how we understand leaders and the people
behind organisations.
Over the years, something became increasingly clear.
The people with the greatest potential weren't
always the people who were most clearly understood.
They had experience, expertise and ambition.
What they often lacked was a way to connect
their experiences, recognise the value of their
perspective and articulate what made them different.
That's what inspired me to create Identity Compass.
Through My Brand Academy, I've brought together
entertainment-grade storytelling, personal brand
strategy and Identity Intelligence to help people
make sense of who they are, what they stand for
and who they want to become.
For investor relations professionals, that can mean
understanding the value they bring beyond their
current responsibilities, strengthening how they're
experienced by colleagues and stakeholders,
or finding greater clarity about the next stage
of their professional journey.
“
Your Story Is Your Strategy.
Identity Compass is where that journey begins.
A private strategic conversation, with the option
of a personalised Blueprint, to explore your
experiences, understand your distinctive value
and identify the direction that's right for you.
Because before you decide what you want to become
known for, it helps to understand what makes
you worth knowing.
20+
Years building brands, stories and audience strategies
25,000+
LinkedIn followers in a growing professional community
13,000+
Professionals in The Brand You Build newsletter community
Frequently Asked Questions
Everything you need to know
before choosing your session.
Whether you're building your career in investor relations,
leading an IR function or preparing for your next professional
chapter, Identity Compass™ is designed to meet you where you are.
Here are the answers to some common questions before getting started.
Is Identity Compass™ suitable for my level of experience?+
Yes. Identity Compass™ is designed for professionals
at different stages of their careers, including those
developing their expertise, established IR professionals,
Heads of Investor Relations, IR Directors and senior
executives.
The conversation is personalised to your circumstances.
Someone building their career may want to understand
their strengths, professional identity and future
direction. An experienced IR leader may want to
explore their leadership identity, executive presence,
professional positioning or next career chapter.
You do not need to have reached a particular
job title or level of seniority to benefit.
What matters is your willingness to reflect
on your experiences and understand the value
you bring.
How is this relevant to someone working in investor relations?+
Investor relations professionals spend much of
their careers helping organisations communicate
their value, explain their strategy and build
trust with investors and other stakeholders.
Identity Compass™ applies some of those same
principles to you as an individual. It explores
what makes you distinctive, how your experiences
have shaped your professional perspective,
how others experience you and what you want
to become known for.
Whether your ambition is to become a more
effective IR professional, lead a function,
develop your executive profile or explore
opportunities beyond investor relations,
understanding your own identity provides
a stronger foundation for making those decisions.
Do I need a discovery call before booking?+
No. You can choose your preferred Identity Compass™
experience and book directly through this page.
The two-hour consultation is itself the
strategic conversation, so there is no
requirement to attend an additional
introductory call beforehand.
Once you've purchased your experience,
you'll receive the information needed
to arrange your private session.
Which Identity Compass™ option should I choose?+
Both experiences begin with the same private
two-hour consultation.
The $750 Identity Compass™ Session is designed
for people who want a focused strategic
conversation, a deeper understanding of
their identity and experiences, and
key reflections to help inform their
next steps.
The $2,750 Identity Compass™ Session +
Custom Blueprint includes that conversation
and a personalised strategic document
capturing the insights, identity themes,
distinctive strengths, personal narrative
and positioning foundations we uncover.
If you value having a written reference
point you can revisit and continue
building upon, the Blueprint is the
more comprehensive experience.
Can I upgrade to the Custom Blueprint after my session?+
Potentially, yes. Some people prefer to
begin with the conversation and then
decide whether they would benefit from
having the insights developed into
a personalised strategic Blueprint.
If you choose the Session and subsequently
feel that a Blueprint would be valuable,
we can discuss the scope, availability
and additional investment.
There is no obligation to upgrade.
Both experiences are designed to
deliver value in their own right.
How quickly can I book my session?+
We aim to make a suitable two-hour
appointment available within five
working days of purchase, unless
you would prefer a later date.
Depending on availability, you may
be able to arrange your session sooner.
Consultations take place privately
via Zoom.
What happens after I purchase?+
After completing your purchase, you'll
be directed to a private booking page
where you can choose a convenient
two-hour appointment.
You'll also receive a short preparation
questionnaire. This helps me understand
your current role, professional experiences,
ambitions and what you would most value
from our conversation.
Your booking and preparation links
will also be sent by email.
What should I prepare beforehand?+
You don't need to arrive with a
polished professional story, personal
brand statement or career plan.
Before we meet, you'll complete
a short questionnaire exploring
your professional journey, defining
experiences, current ambitions and
any questions or uncertainties
you'd like to discuss.
The questionnaire should take
approximately 10 to 15 minutes.
Honest, instinctive answers are
more useful than perfectly
constructed ones.
Do I need to complete a personality assessment?+
No. The preparation questionnaire
is not a personality test or
formal psychometric assessment.
It is simply a way to provide
useful context before we meet.
The Identity Compass™ experience
is built around your actual
experiences, perspectives,
professional identity and
future aspirations.
Is this a personal branding programme?+
Not in the traditional sense.
Identity Compass™ begins with
Identity Intelligence: understanding
the experiences, patterns and
perspectives that have shaped
who you are, and how those
influence who you want to become.
Rather than beginning with visibility,
LinkedIn activity or content creation,
we begin by understanding your identity,
your story and what makes you distinctive.
Those foundations can inform a
personal brand strategy later,
but developing and implementing
that full strategy is not included
in either Identity Compass™ option.
Will this help if I'm considering a career move or promotion?+
It can be particularly useful
at moments of professional transition.
You might be preparing for your
first leadership role, considering
a move into a Head of IR position,
exploring a broader corporate
leadership opportunity or simply
questioning what you want
from the next stage of your career.
Identity Compass™ helps you
make sense of the experience
you've accumulated, recognise
the value you bring and
articulate what makes you distinctive.
It is not a recruitment service
or interview coaching programme.
The focus is on building
the understanding that can
inform your future decisions.
Will you create LinkedIn content or a communications strategy for me?+
No. Identity Compass™ is focused
on understanding your identity,
experiences, story and
professional direction.
The insights may help you
identify themes and perspectives
that could eventually inform
your LinkedIn presence,
thought leadership, speaking
opportunities or professional
communications.
However, content creation,
channel management and
ongoing implementation
are not included.
Is the session confidential?+
Yes. Your consultation is
private and treated as confidential.
This is particularly important
for investor relations professionals
who may be considering career
decisions, leadership challenges
or questions about their
professional identity.
You can discuss your experiences,
ambitions and personal reflections
without any expectation that
they will be published or shared.
Nothing from the consultation
will be used publicly without
your express permission.
The session is focused on your
professional identity and development.
You should not disclose material
non-public information, confidential
financial information or other
commercially sensitive information
belonging to your organisation.
Will my professional identity need to align with my company's brand?+
Your professional identity
and your organisation's identity
should reinforce one another,
but they are not the same thing.
As an investor relations professional,
you represent your organisation
and help communicate its story.
At the same time, you bring
your own experiences, values,
judgement and distinctive
perspective to that responsibility.
Identity Compass™ helps you
understand those individual
qualities without encouraging
you to create an artificial
persona or conflict with
your professional responsibilities.
Your identity should be
something you can carry
with you throughout
your career, wherever
that career takes you.
Can my company pay for my Identity Compass™ experience?+
Yes. Your Identity Compass™
experience can be purchased
personally or funded by
your organisation as part
of your professional
or leadership development.
If your employer is funding
the experience, you can
arrange payment through
the secure checkout.
If you require particular
billing documentation,
please check the available
checkout and receipt
options before purchasing.
How do I use my Investor Relations Society member offer?+
If you've received a promotional
code through the Investor Relations
Society, you can apply it during
the checkout process for
the eligible experience.
The prices shown on this page
are the standard public prices
in US dollars. Any applicable
member discount will be
reflected at checkout
once your valid code
has been entered.
Please refer to the Society's
communication for the code,
eligibility and any
applicable conditions.
What happens if I need to reschedule?+
You can reschedule using
the link provided in
your booking confirmation.
We ask that you provide
at least 48 hours'
notice wherever possible.
Full cancellation and
rescheduling terms will
be available through
the booking process.
What happens after my Identity Compass™ session?+
That depends on which
experience you've chosen.
With the Identity Compass™
Session, you'll leave
with greater clarity
about your identity,
distinctive qualities
and future direction,
supported by session
notes and key reflections.
With the Custom Blueprint
experience, the insights
from our conversation
are also developed into
a personalised strategic
document you can revisit
and continue using.
For some people, that
is everything they need.
Others may decide to
explore more comprehensive
personal brand or
leadership storytelling work.
There is no expectation
or obligation to continue
beyond the experience
you've purchased.
✦
Corporate Identity Compass™
Building your own story is one thing.
Helping your people build theirs is another.
If you're responsible for developing an investor
relations team, emerging leaders or a wider
leadership cohort, the Corporate Identity Compass™
brings our Identity Intelligence and storytelling
methodology into your organisation.
We help professionals understand what makes them
distinctive, communicate their value with greater
confidence and connect their individual stories
to the wider identity, culture and ambitions
of the organisation they represent.
5+ ParticipantsIR Teams & Leadership CohortsIndividual & Corporate Storytelling
Interested in exploring how Identity Compass
could support your team or a wider group
of leaders within your organisation?
Every meaningful brand
begins with a conversation.
If you still have any questions in regard to the Identity Compass Sessions before booking, or want to organise a 20-minute discovery call, please complete the form below and I’ll respond personally, usually within one to two business days.
Identity Compass™
Identity is your compass.
Your story is your strategy.
Your personal brand isn't something you invent.
It's something you uncover.
Whether you're building your career in investor relations,
leading an IR function or considering your next executive
opportunity, understanding what makes you distinctive
is the foundation for deciding what you want
to become known for.
No pressure to become someone you're not.
No expectation to commit to a longer programme.
Just a private strategic conversation designed
to bring greater clarity to who you are,
the value you bring and what comes next.