An exclusive opportunity for members of
Identity Compass™ | IR Society Member Edition

You help tell your company's story. Now discover the power of your own.

A private one-to-one Identity Compass experience for Investor Relations Society members at every stage of their professional journey. Whether you're developing your career, preparing for leadership or considering your next chapter, discover what makes you distinctive, how others experience you and what you want to become known for.

Understand who you are. Find your direction. Build who you become.

Proudly Trusted by Leaders Including

The Starting Point

You help others understand the value of a business. But what about your own?

Investor relations professionals spend much of their careers helping investors, analysts and other stakeholders understand an organisation's performance, direction and value.

But how often do we apply that same level of thought and attention to our own professional identities?

Whether you're establishing your career, developing your expertise, preparing for leadership or already operating at the highest levels of your profession, there's often more to your story than your current role reveals.

Your experiences, perspectives and strengths have shaped the professional you've become. The opportunity is to understand what makes that combination uniquely yours.

Because your professional identity is bigger than your job title.

It's not simply about your experience, qualifications or the responsibilities you hold today.

It's about connecting the experiences, strengths and perspectives that define the value you bring, and understanding where they could take you next.

Identity Compass™

That's what the Identity Compass experience is designed to help you discover.

Visibility

You've built experience and developed valuable capabilities, but are the qualities that make you distinctive being recognised by the right people?

Positioning

You know the value you bring to your organisation, but can you clearly articulate what makes your professional perspective and contribution different?

Story

Your experiences have shaped who you are. The opportunity is to connect them into a meaningful professional story that reflects your identity and ambitions.

Direction

Whether you're growing in your current role, preparing for leadership or considering a new chapter, what do you want to become known for next?

What You've Done
Experience
Achievements
Career
Identity
Who You Are
Values
Perspective
Ambition
Beyond Your Job Title

Your experience tells people what you've done. Your story reveals who you are.

Your career, achievements and professional responsibilities matter. But they don't tell the whole story.

In investor relations, your role often involves helping others understand the performance, direction and value of an organisation. But the value you bring as an individual extends beyond the responsibilities of your current position.

Whether you're establishing yourself in IR, developing your expertise, preparing for a leadership role or considering your next chapter, your experiences have shaped far more than your professional credentials.

They've shaped how you think, the decisions you make and the perspective you bring.

The opportunity is to understand what connects those experiences, strengths and perspectives. Not to invent a different version of yourself, but to recognise what makes you distinctive, what matters to you and how you want to move forward.

Identity Compass™ Principle

Your experience explains where you've been. Your story helps shape where you go next.

Identity Before Visibility

Before you decide what you want to become known for, understand what makes you distinctive.

In investor relations, credibility, communication and reputation matter. But your professional identity is about more than the role you hold, the company you represent or the messages you communicate.

It's also about the experiences, strengths and perspectives that shape how you work, how others experience you and the value you bring.

Understanding those things gives you a stronger foundation for your career, your leadership and your professional reputation.

The Conventional Approach
Job Title
Experience & Achievements
External Perception
Unclear Positioning

Your experience is visible, but the distinctive value behind it may remain less understood.

The Identity Compass™ Approach
Understanding
Your Story
Clear Direction
Professional Identity

Your experience, perspective and ambitions become part of a clearer understanding of who you are and where you want to go.

Why Identity Compass™ Exists

Identity Compass isn't about creating a manufactured professional image.

It's about understanding the person behind the professional.

A dedicated opportunity to explore your experiences, recognise what makes you distinctive and gain clarity about how you want to develop, contribute and be experienced throughout your career.

A Selection of Individuals I've Worked With

Trusted by leaders, founders and creative thinkers.

More Stories

Swipe to explore more testimonials

Rory Scarfe

Rory Scarfe

Managing Director, Client Management, The Blair Partnership

“
I have always enjoyed working with Marc enormously. He is full of ideas and passion for what he does and I know our author clients have greatly valued his personal brand development work.
Jasmine Aloma

Jasmine Aloma

Publicist at BBC Three

“
Marc is a warm, thoughtful leader who was a pleasure to work with. He’s open to new ideas and activations to broaden campaigns and reach new audiences and also advocates for creativity and collaboration in the workplace.
Andy Gowland

Andy Gowland

Head of Global Operations, Mercury 13

“
I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner.
Read full testimonial

I have had the pleasure of working with Marc over the last several years, and I can confidently say that his extensive experience and expertise in brand strategy and development are truly remarkable. Marc consistently demonstrates a high level of integrity and trustworthiness, making him a reliable partner. His creative approach to problem-solving not only brings innovative solutions but also inspires those around him to think outside the box. Beyond his professional accomplishments, Marc is a genuinely kind and approachable individual who values collaboration and fosters a positive work environment. His passion for applying his experience and skills towards helping others reflects his commitment to making a difference, in his field, across communities and to individuals too.

George Walkley

George Walkley

Chair, Midas PR | Author

“
Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success.
Read full testimonial

Marc is one of the most imaginative brand strategists I’ve worked with. We worked together on a project where the sky was the limit creatively, but there were tight deadlines to achieve success. I really appreciated Marc’s deep experience, creative mind, and ability to turn insights into plans and then action. Plus, and this matters, he’s not just smart and energetic, but a really nice guy with it.

Tim Ross

Tim Ross

General Counsel at Orgvue

“
Marc's knowledge and understanding of personal brand development are exceptional. He is a true professional who knows how to bring out the best in people, guiding them to realise their full potential.
Jonathan Levi

Jonathan Levi

Managing Director, Content Kings

“
Marc brings decades of experience to the table and has a rare, sharp and clear understanding of the importance of personal brand and how to achieve one. His skillset is sought after and his results speak for themselves.
What is Identity Compass™?

A conversation that changes how you see yourself. And what you do next.

A focused, private two-hour strategic conversation designed to help you make sense of your experiences, understand what makes you distinctive and gain greater clarity about your professional identity and the direction you want to take.

Whether you're establishing yourself in investor relations, developing your leadership potential or considering the next chapter of your career, it's an opportunity to explore the person behind the professional.

Identity Compass™

Your North Star

Everything begins with clarity.

Make sense of your story

Explore the experiences, decisions and defining moments that have shaped who you are, how you work and the perspective you bring.

Discover what makes you distinctive

Identify the strengths, values and perspectives that differentiate you beyond your experience, expertise and job title.

Connect your professional narrative

Bring together your experiences, ambitions and personal identity into a story that feels authentic to you and relevant to where you want to go.

Find your North Star

Gain greater clarity about what matters to you, the contribution you want to make and what you want to become known for.

Decide what comes next

Leave with a clearer understanding of your direction and the next steps worth exploring, personally and professionally.

Sometimes clarity is all you need.

Sometimes it's the beginning of something much bigger.

Choose Your Experience

One conversation. Two ways to move forward.

Whether you're establishing your career in investor relations, developing your professional reputation or preparing for your next leadership opportunity, Identity Compass™ begins with understanding the person behind the professional.

Both experiences begin with the same private two-hour strategic conversation. Choose the consultation on its own, or have the insights translated into a personalised Identity Compass™ Blueprint you can continue building upon.

Private consultations are delivered worldwide via Zoom. Most sessions are available within five working days of booking.

The Conversation

Identity Compass™ Session

£ 500 GBP

A private strategic conversation for professionals who want to make sense of their experiences, recognise what makes them distinctive and gain greater clarity about their career, contribution and future direction.

Whether you're building confidence in your professional identity, considering your next career move or reflecting on the leader you want to become, sometimes the right conversation and an experienced outside perspective are exactly what you need.

What's Included
  • ✓ Private two-hour consultation with Marc Maley
  • ✓ Exploration of your professional identity and experiences
  • ✓ Origin story, career journey and defining moments
  • ✓ Strengths, perspectives and distinctive qualities
  • ✓ Your professional North Star and future direction
  • ✓ Session notes and key reflections
Most Complete
The Conversation + Strategic Blueprint

Identity Compass™ Session + Custom Blueprint

£ 2,000 GBP

For professionals who want to turn greater self-understanding into a lasting strategic foundation for their career, professional identity and leadership development.

This experience builds on our private conversation by translating the insights we uncover into a personalised Identity Compass™ Blueprint that you can own, revisit and continue building upon.

Your Blueprint brings together the defining themes of your identity, the experiences that have shaped you, your distinctive strengths, your personal narrative and the direction you want to take.

It becomes a reference point for how you communicate your value, develop your professional reputation, position yourself for future opportunities and make decisions about what comes next.

Built for an AI-enabled world

Your Blueprint can also provide valuable context for the AI tools you already use, including ChatGPT, Claude and Gemini.

Rather than relying on generic prompts or asking AI to make assumptions about your professional identity, you can provide a foundation built around your actual experiences, expertise, perspectives and ambitions.

That means a more informed starting point for exploring ideas, developing your professional narrative, preparing for opportunities and communicating what makes your contribution distinctive.

You remain in control of what information you choose to share with any AI platform, particularly where professional confidentiality matters.

Everything in the Compass Session, Plus
  • ✓ Personalised Identity Compass™ Blueprint PDF
  • ✓ Personal observations and strategic insights
  • ✓ Emerging identity themes and distinctive strengths
  • ✓ Your personal narrative and professional North Star
  • ✓ Professional positioning foundations
  • ✓ Recommended priorities and areas to explore next
  • ✓ Reusable strategic context for your AI tools

Prices are displayed and charged in USD. If you pay using another currency, your bank or card provider will determine the applicable exchange rate.

What Happens Next

From purchase to private consultation.

Once you've selected the experience that's right for you, the rest of the process is straightforward.

01

Secure your session

Complete your purchase through our secure online checkout.

02

Choose your time

Use your private booking link to select a convenient two-hour appointment.

03

Complete your preparation

Answer a short questionnaire about your experiences, professional journey and aspirations so we can begin with greater context and focus.

Your booking and preparation links will also be sent to you by email after purchase.

Intentionally Focused

Clarity first. Everything else follows.

Identity Compass™ is designed to help you understand who you are, make sense of your experiences and recognise the distinctive value you bring to your professional life.

The Session provides the private conversation and key reflections. The Blueprint captures that thinking in a personalised strategic document you can continue using as your career and leadership evolve.

Neither option includes a fully developed communications programme, content strategy or ongoing implementation. Those can come later, if and when they're right for you.

Where This Can Lead

Clarity can be the destination. Or the beginning.

Whether you choose the Identity Compass™ Session or the Session with your own Custom Blueprint, both experiences are designed to deliver meaningful value in their own right. For some investor relations professionals, that clarity is exactly what they need to move forward with greater confidence. For others, it becomes the foundation for the next stage of their professional development or leadership journey.

Your Starting Point

Identity Compass™

A private strategic conversation to understand your experiences, discover what makes you distinctive and find greater clarity about your professional identity and future direction.

With or without your personalised Blueprint.

For Some Professionals

Clarity is enough.

The Identity Compass™ experience helps you better understand the experiences, strengths and perspectives that shape your professional identity.

You gain a clearer understanding of the value you bring to your role, what makes your contribution distinctive and how you want to develop your career or leadership journey.

Whether you're building your reputation in investor relations, preparing for greater responsibility or reflecting on your next professional chapter, that understanding can be valuable in its own right.

If you've chosen the Custom Blueprint, you'll also have those foundations captured in a personalised strategic document you can revisit and continue using as your career evolves.

Your Outcome Clarity. Confidence. Direction.
For Others

It becomes the first step.

Once you've developed greater clarity about your professional identity and North Star, you may decide to build a more comprehensive Identity Playbook around those foundations.

This is where we take your experiences, distinctive strengths, personal narrative and ambitions and develop them into a more complete professional identity and personal brand strategy.

That might involve how you position yourself as an investor relations professional, communicate your value, develop your leadership narrative or become better understood by colleagues, senior executives and other stakeholders.

For some, the ambition may be to progress within investor relations. For others, it may be about preparing for broader executive responsibilities, new opportunities or the next chapter of their career.

Optional Next Step Identity Playbook
Clarity First

There is no expectation to take the next step.

Identity Compass™ is designed to stand on its own and provide meaningful value wherever you are in your professional journey. If deeper work makes sense for your career or leadership ambitions, that's a conversation we can have when you're ready.

No expectation. No pressure. Just clarity first.
Marc Maley, founder of My Brand Academy and creator of Identity Compass

Marc Maley

Founder, My Brand Academy
Creator of Identity Compass™

The Story Behind the System

I spent my career helping build some of the world's biggest stories. Now I help people make sense of their own.

For more than two decades, I've worked at the intersection of entertainment, global brands, business and leadership, helping shape the stories that influence how people, organisations and ideas are understood.

My career has taken me from working on entertainment franchises including Harry Potter, Marvel and Star Wars to developing storytelling and audience strategies for global brands such as TikTok.

Today, I bring that experience into the boardroom, working with founders, senior executives, high performers and emerging leaders to help them understand and communicate what makes them distinctive.

It's an approach that's relevant across major corporate environments, from organisations such as HSBC and PwC to publicly listed businesses, leadership teams and ambitious professionals navigating their next chapter.

I call it bringing the box office to the boardroom.

Because the principles behind a compelling story don't suddenly stop being relevant when you move from entertainment into business.

The most memorable characters have a clear identity, a recognisable perspective and a story that gives their actions meaning. The same principles apply to how we understand leaders and the people behind organisations.

Over the years, something became increasingly clear. The people with the greatest potential weren't always the people who were most clearly understood.

They had experience, expertise and ambition. What they often lacked was a way to connect their experiences, recognise the value of their perspective and articulate what made them different.

That's what inspired me to create Identity Compass.

Through My Brand Academy, I've brought together entertainment-grade storytelling, personal brand strategy and Identity Intelligence to help people make sense of who they are, what they stand for and who they want to become.

For investor relations professionals, that can mean understanding the value they bring beyond their current responsibilities, strengthening how they're experienced by colleagues and stakeholders, or finding greater clarity about the next stage of their professional journey.

Your Story Is Your Strategy.

Identity Compass is where that journey begins. A private strategic conversation, with the option of a personalised Blueprint, to explore your experiences, understand your distinctive value and identify the direction that's right for you.

Because before you decide what you want to become known for, it helps to understand what makes you worth knowing.

Connect with me on LinkedIn
20+ Years building brands, stories and audience strategies
25,000+ LinkedIn followers in a growing professional community
13,000+ Professionals in The Brand You Build newsletter community
Frequently Asked Questions

Everything you need to know before choosing your session.

Whether you're building your career in investor relations, leading an IR function or preparing for your next professional chapter, Identity Compass™ is designed to meet you where you are. Here are the answers to some common questions before getting started.

Is Identity Compass™ suitable for my level of experience?

Yes. Identity Compass™ is designed for professionals at different stages of their careers, including those developing their expertise, established IR professionals, Heads of Investor Relations, IR Directors and senior executives.

The conversation is personalised to your circumstances. Someone building their career may want to understand their strengths, professional identity and future direction. An experienced IR leader may want to explore their leadership identity, executive presence, professional positioning or next career chapter.

You do not need to have reached a particular job title or level of seniority to benefit. What matters is your willingness to reflect on your experiences and understand the value you bring.

How is this relevant to someone working in investor relations?

Investor relations professionals spend much of their careers helping organisations communicate their value, explain their strategy and build trust with investors and other stakeholders.

Identity Compass™ applies some of those same principles to you as an individual. It explores what makes you distinctive, how your experiences have shaped your professional perspective, how others experience you and what you want to become known for.

Whether your ambition is to become a more effective IR professional, lead a function, develop your executive profile or explore opportunities beyond investor relations, understanding your own identity provides a stronger foundation for making those decisions.

Do I need a discovery call before booking?

No. You can choose your preferred Identity Compass™ experience and book directly through this page.

The two-hour consultation is itself the strategic conversation, so there is no requirement to attend an additional introductory call beforehand.

Once you've purchased your experience, you'll receive the information needed to arrange your private session.

Which Identity Compass™ option should I choose?

Both experiences begin with the same private two-hour consultation.

The $750 Identity Compass™ Session is designed for people who want a focused strategic conversation, a deeper understanding of their identity and experiences, and key reflections to help inform their next steps.

The $2,750 Identity Compass™ Session + Custom Blueprint includes that conversation and a personalised strategic document capturing the insights, identity themes, distinctive strengths, personal narrative and positioning foundations we uncover.

If you value having a written reference point you can revisit and continue building upon, the Blueprint is the more comprehensive experience.

Can I upgrade to the Custom Blueprint after my session?

Potentially, yes. Some people prefer to begin with the conversation and then decide whether they would benefit from having the insights developed into a personalised strategic Blueprint.

If you choose the Session and subsequently feel that a Blueprint would be valuable, we can discuss the scope, availability and additional investment.

There is no obligation to upgrade. Both experiences are designed to deliver value in their own right.

How quickly can I book my session?

We aim to make a suitable two-hour appointment available within five working days of purchase, unless you would prefer a later date.

Depending on availability, you may be able to arrange your session sooner. Consultations take place privately via Zoom.

What happens after I purchase?

After completing your purchase, you'll be directed to a private booking page where you can choose a convenient two-hour appointment.

You'll also receive a short preparation questionnaire. This helps me understand your current role, professional experiences, ambitions and what you would most value from our conversation.

Your booking and preparation links will also be sent by email.

What should I prepare beforehand?

You don't need to arrive with a polished professional story, personal brand statement or career plan.

Before we meet, you'll complete a short questionnaire exploring your professional journey, defining experiences, current ambitions and any questions or uncertainties you'd like to discuss.

The questionnaire should take approximately 10 to 15 minutes. Honest, instinctive answers are more useful than perfectly constructed ones.

Do I need to complete a personality assessment?

No. The preparation questionnaire is not a personality test or formal psychometric assessment.

It is simply a way to provide useful context before we meet. The Identity Compass™ experience is built around your actual experiences, perspectives, professional identity and future aspirations.

Is this a personal branding programme?

Not in the traditional sense.

Identity Compass™ begins with Identity Intelligence: understanding the experiences, patterns and perspectives that have shaped who you are, and how those influence who you want to become.

Rather than beginning with visibility, LinkedIn activity or content creation, we begin by understanding your identity, your story and what makes you distinctive.

Those foundations can inform a personal brand strategy later, but developing and implementing that full strategy is not included in either Identity Compass™ option.

Will this help if I'm considering a career move or promotion?

It can be particularly useful at moments of professional transition.

You might be preparing for your first leadership role, considering a move into a Head of IR position, exploring a broader corporate leadership opportunity or simply questioning what you want from the next stage of your career.

Identity Compass™ helps you make sense of the experience you've accumulated, recognise the value you bring and articulate what makes you distinctive.

It is not a recruitment service or interview coaching programme. The focus is on building the understanding that can inform your future decisions.

Will you create LinkedIn content or a communications strategy for me?

No. Identity Compass™ is focused on understanding your identity, experiences, story and professional direction.

The insights may help you identify themes and perspectives that could eventually inform your LinkedIn presence, thought leadership, speaking opportunities or professional communications.

However, content creation, channel management and ongoing implementation are not included.

Is the session confidential?

Yes. Your consultation is private and treated as confidential.

This is particularly important for investor relations professionals who may be considering career decisions, leadership challenges or questions about their professional identity.

You can discuss your experiences, ambitions and personal reflections without any expectation that they will be published or shared. Nothing from the consultation will be used publicly without your express permission.

The session is focused on your professional identity and development. You should not disclose material non-public information, confidential financial information or other commercially sensitive information belonging to your organisation.

Will my professional identity need to align with my company's brand?

Your professional identity and your organisation's identity should reinforce one another, but they are not the same thing.

As an investor relations professional, you represent your organisation and help communicate its story. At the same time, you bring your own experiences, values, judgement and distinctive perspective to that responsibility.

Identity Compass™ helps you understand those individual qualities without encouraging you to create an artificial persona or conflict with your professional responsibilities.

Your identity should be something you can carry with you throughout your career, wherever that career takes you.

Can my company pay for my Identity Compass™ experience?

Yes. Your Identity Compass™ experience can be purchased personally or funded by your organisation as part of your professional or leadership development.

If your employer is funding the experience, you can arrange payment through the secure checkout.

If you require particular billing documentation, please check the available checkout and receipt options before purchasing.

How do I use my Investor Relations Society member offer?

If you've received a promotional code through the Investor Relations Society, you can apply it during the checkout process for the eligible experience.

The prices shown on this page are the standard public prices in US dollars. Any applicable member discount will be reflected at checkout once your valid code has been entered.

Please refer to the Society's communication for the code, eligibility and any applicable conditions.

What happens if I need to reschedule?

You can reschedule using the link provided in your booking confirmation.

We ask that you provide at least 48 hours' notice wherever possible. Full cancellation and rescheduling terms will be available through the booking process.

What happens after my Identity Compass™ session?

That depends on which experience you've chosen.

With the Identity Compass™ Session, you'll leave with greater clarity about your identity, distinctive qualities and future direction, supported by session notes and key reflections.

With the Custom Blueprint experience, the insights from our conversation are also developed into a personalised strategic document you can revisit and continue using.

For some people, that is everything they need. Others may decide to explore more comprehensive personal brand or leadership storytelling work.

There is no expectation or obligation to continue beyond the experience you've purchased.

Corporate Identity Compass™

Building your own story is one thing. Helping your people build theirs is another.

If you're responsible for developing an investor relations team, emerging leaders or a wider leadership cohort, the Corporate Identity Compass™ brings our Identity Intelligence and storytelling methodology into your organisation.

We help professionals understand what makes them distinctive, communicate their value with greater confidence and connect their individual stories to the wider identity, culture and ambitions of the organisation they represent.

5+ Participants IR Teams & Leadership Cohorts Individual & Corporate Storytelling

Interested in exploring how Identity Compass could support your team or a wider group of leaders within your organisation?

Let's Discuss Your Organisation Start a conversation about your organisation.
START THE CONVERSATION

Every meaningful brand begins with a conversation.

If you still have any questions in regard to the Identity Compass Sessions before booking, or want to organise a 20-minute discovery call, please complete the form below and I’ll respond personally, usually within one to two business days.

Identity Compass™

Identity is your compass. Your story is your strategy.

Your personal brand isn't something you invent. It's something you uncover.

Whether you're building your career in investor relations, leading an IR function or considering your next executive opportunity, understanding what makes you distinctive is the foundation for deciding what you want to become known for.

No pressure to become someone you're not. No expectation to commit to a longer programme. Just a private strategic conversation designed to bring greater clarity to who you are, the value you bring and what comes next.

Clarity before content.
Identity before visibility.
Direction before strategy.