What’s Your Personal Brand Archetype?
Discover how you're naturally wired to stand out, build influence, and grow your career.
A professional assessment based on 30 carefully designed multiple choice questions, by The World's Favourite Personal Brand Academy.
Most people try to build their personal brand without understanding how they naturally show up.
Use it as your companion to The Brand You Build newsletter journey.
Are you…
• Struggling to stand out professionally?
• Unsure how to position yourself?
• Posting content with no clear direction?
• Feeling like you have more potential than your current career reflects?
This assessment shows you exactly why.
Which one are you?
• The Authority
• The Builder
• The Visionary
• The Strategist
• The Creator
• The Operator
You’re already one of them.
You just don’t know it yet.
Join 7,000+ professionals who have already unlocked their brand identity with My Brand Academy
Free assessment. Email only required.
Instant results.
Take the assessment and discover your archetypeHow It Works
1. Answer 30 Quick Questions
Multiple-choice questions designed to uncover your natural brand identity.
2. Discover Your Brand Archetype
See the personal brand you are naturally wired to build.
3. Unlock Your Brand Strategy
Get a personalised roadmap to build your personal brand.
Optional upgrade after your results to unlock your Personalised Brand Strategy Playbook.
If the Newsletter Is the Journey, This Is the Companion
The Brand You Build is designed as a 52-week journey of deeper reflection, identity work, and personal brand growth.
This assessment gives you something immediate to hold onto now.
A clearer understanding of how you naturally show up.
A stronger sense of what makes you different.
A personalised framework to help you build with more self-awareness and direction.
Then, each week, the newsletter helps reinforce the deeper work.
That is why these two things belong together.
One gives you the instant insight.
The other helps you build on it over time.
A Companion to The Brand You Build
The Brand You Build is your weekly journey.
This assessment is your personal starting point.
The newsletter gives you the weekly insight, reflection, and deeper work.
The assessment gives you instant clarity about the personal brand you’re naturally wired to build.
And if you choose to upgrade, your personalised playbook gives you a practical guide for the next 12 months to build alongside the newsletter.
So this is not a replacement for our deeper coaching or organisational programmes.
It is something different.
A more accessible companion for individuals, anywhere in the world, who want to understand themselves better and start building with more intention now.
Why I Created This
As this LinkedIn community has grown, so has the need for something practical that people can use now.
Not everyone is in the right moment to invest in deep one-to-one brand development.
Not everyone needs the most intensive version of the work first.
But many people do want a meaningful place to begin.
That is why I built this assessment and playbook.
It is designed for the person who wants a clearer starting point now, while continuing to build week by week through The Brand You Build.
The Personal Brand Archetype Assessment Tool is grounded in the proprietary My Brand Academy frameworks, a rigorously developed methodology informed by years of applied research, behavioural psychology, and strategic work with founders, leaders, creators, and organisations globally.
Who This Is For
This is built for individuals who want to build their personal brand more intentionally, wherever they are starting from.
Creators who want to build a brand with meaning, not just visibility.
Professionals who want their ideas, value, and voice to be recognised.
Graduates trying to stand out early in their career with more clarity and confidence.
Founders building influence alongside the business they are growing.
Consultants and independent operators shaping a stronger reputation in their space.
Future leaders learning how to define their voice, identity, and edge.
If you want something personal, practical, and immediately useful, this was built for you.
From Entertainment Brands to Personal Brands
Hi, I’m Marc Maley.
For over 25 years, I’ve worked in storytelling and brand building at the highest level, helping global audiences connect with characters, franchises, and brands that shaped generations, including Harry Potter, Disney, and Marvel.
I later brought those same principles into the real world of personal brand development.
Today, I work with leaders, founders, professionals, future leaders, and organisations to help people unlock their story, own their identity, and build a brand that feels true.
This assessment is my way of making that thinking more accessible to the wider LinkedIn community.
A practical companion to help more people begin.
Start with Clarity
If you have been following The Brand You Build and want something practical to support your next 12 months, start here.
Take the free assessment.
Discover your archetype.
Understand your superpower.
Recognise your kryptonites.
And if you want to go further, unlock your personalised Brand Strategy Playbook to build alongside the newsletter over the year ahead.